Organised Networks Institutionalise to give Mobile Information
a Strategic Potential
Ned Rossiter
Centre for Media Research, University of Ulster
pdf (160 KB)
Abstract
This paper is interested in how networks using ICTs as their
primary mode of organisation can be considered as new institutional
forms.
The paper suggests that organised networks are emergent socio-technical
forms that arise from the limits of both tactical media and
more traditional institutional structures and architectonic
forms.
Organised networks are peculiar for the ways in which they
address problems
situated within the media form itself. The organised network
is thus one whose socio-technical relations are immanent to,
rather
than supplements of, communications media. The paper argues
that the problematics of scale and sustainability are the two
key
challenges faced by various forms of networks. The organised
network is distinct
for the ways in which it has managed to address such problematics
in order to imbue informational relations with a strategic
potential.
Introduction
The question motivating this paper is this: what is the relationship
between institutions, networks and the mobility of information?
In recent months I’ve been looking at what various research
centres in the UK are up to in the areas of media studies, communications,
sociology and cultural studies. I’ve been doing this because
I’ve just moved from Monash University in Melbourne to the
University of Ulster, Northern Ireland and I needed to get a sense
of what’s going on. The lasting impression I have after idling
through a dozen or so websites is that everyone proudly claims
to be pursuing activities that consist of building networks. Yet
very few of these sites ever explain how their activities constitute
a network formation, and I can’t recall any that bother to
define what a network might be. They must have done this at some
stage, however, because many of these research centres and programs
delight in informing the reader of how much money they’ve
been able to attract in research funding. I get the strong
impression that many of these programs are responding to the
latest directive
set forth by the command-economy of government funding agencies.
One can only presume that somewhere along the line these projects
made some attempt at defining their activities in terms of
networks.
I would suggest that there is little about the activities
of these various centres and programs that correspond with
a logic
of networks.
And here, I am talking specifically about networks that are
immanent to the Internet – the primary socio-technical architecture
that enables the mobility of data within a logic of informationalism.
Really, what the networked university offers all its believers
is something akin to what Bourdieu calls ‘circuits of legitimation’ that
enable the reproduction of ‘state nobility’ (1996:
382-389). I wouldn’t begin to deny that I’m also
caught up in this process.
It almost goes without saying that the networked university
is conditioned by the advent of new ICTs which enable connections
between a range of institutional entities and individuals
that are no longer bound by the contingencies of place. Equally,
the
effects of neoliberalism in terms of shrinking budgets for
higher education and a gradual deregulation of education
as
a commercial
service have played a strong conditioning force in decomposing
the traditional university form. These days it is the norm
rather than the exception to find that the “transfer” of knowledge
and movement information is restricted by authentication firewalls
and IP policies underpinned by a hybrid paranoid-blue-sky discourse.
Within such architectures, the networked university is hardly conducive
to radical information critique or creative intellectual work (although
there are of course cracks that do allow such practices). Moreover,
there aren’t too many projects being produced out of all
this networking beyond the final report that’s submitted
to funding authorities who understand no other language than
that of counting beans. As the state continues its process
of de-institutionalisation,
to what extent is a new institutional form emerging that does
provide conditions for critical Internet research and culture?
How is this
form manifesting within on- and off-line practices associated
with the Internet?
The Network Problematic
A spectre is haunting this age of informationality – the
spectre of state sovereignty. As a modern technique of governance
based on territorial control, a “monopoly of violence” and
the capacity to regulate the flow of goods and people, the sovereign
power of the nation-state is not yet ready to secede from the system
of internationalism. The compact of alliances between nation-states
over matters of trade, security, foreign aid, investment, and so
forth, substantiates the ongoing relevance of the state form in
shaping the mobile life of people and things. As the Internet gained
purchase throughout the 1990s on the everyday experiences of those
living within advanced economies in particular, the popular imagination
became characterised by the notion of a “borderless” world
of “frictionless capitalism”. Such a view
is the doxa of many: political philosophers, economists,
international
relations
scholars, politicians, CEOs, activists, cyber-libertarians,
advertising agencies, political spin-doctors and ecologists
all have their
variation on the theme of a postnational, global world-system
inter-linked by informational flows.
Just as the nation-state appears obsolete for many, so
too the term “network” has become perhaps
the most pervasive metaphor to describe a range of phenomena,
desires
and practices
in contemporary information societies. The refrain one
hears on networks in recent years goes something like
this: fluidity,
emphemerality,
transitory, innovative, flows, non-linear, decentralised,
value adding, creative, flexible, open, risk-taking,
reflexive, informal,
individualised, intense, transformative, and so on and
so forth. Many of these words are used interchangeably
as metaphors,
concepts and descriptions. Increasingly, there is a desperation
evident
in research on new ICTs that manifests in the form of
empirical research. Paradoxically, much of this research
consists of
methods and epistemological frameworks that render the
mobility of information
in terms of stasis (see Rossiter, 2003a, 2003b).
Governments have found that the network refrain appeals
to their neoliberal sensibilities, which search for new
rhetorics
to substitute
the elimination of state infrastructures with the logic
of individualised self-formation within Third Way style
networks
of “social
capital” (Latham, 2001: 62-100; Giddens, 1998) [1]. Research committees at university and national levels
see networks as offering
the latest promise of an economic utopia in which research
practice synchronically models the dynamic movement of
finance capital,
yet so often the outcomes of research ventures are based
upon the reproduction of pre-existing research clusters
and the maintenance
of their hegemony for institutions and individuals with
ambitions of legitimacy within the prevailing doxas (Cooper,
2002; Marginson
and Considine, 2000). Telcos and cable TV “providers” revel
in their capacity to flaunt a communications system that
is not so much a network but a heterogenous mass of audiences-consumers-users
connected by the content and services of private media
oligopolies
(Flew, 2002: 17-21; van Dijk, 1999: 62-70; Schiller,
1999: 37-88).
Activists pursue techniques of simultaneous disaggregation
and consolidation via online organisation in their efforts
to mobilise
opposition and actions in the form of mutable affinities
against the corporatisation of everyday life (Lovink,
2003: 194-223;
Lovink and Schneider, 2004; Meikle, 2002). The US military-entertainment
complex enlists strategies of organised distribution
of troops and weaponry on battlefields defined by unpredictability
and
chaos,
while maintaining the spectacle of control across the
vectors of news media (Der Derian, 2001; De Landa, 1991;
Wark, 1994:
1-46).
The standing reserve of human misery sweeps up the remains
of daily horror.
Theorists and artists of new media are not immune to
these prevailing discourses, and reproduce similar network
homologies
in their
valorisation of open, decentralised, distributed, egalitarian
and emergent socio-technical
forms. In so doing, the discursive and socio-technical
form of networks is attributed an ontological status.
The so-called
openness,
fluidity and contingency of networks is rendered in essentialist
terms that function to elide the complexities and contradictions
that comprise the uneven spatio-temporal dimensions and
material practices of networks. Similarly, the force
of the “constitutive
outside” is frequently dismissed by media and cultural theorists
in favour of delirious discourses of openness and horizontality. “Immanence” has
been a key metaphor to describe the logic of informationalisation
(see Rossiter, 2004). Such a word can also be used to describe
networks. To put it in a nutshell, the technics of networks can
be described as thus: if you can sketch a diagram of relations
in which connections are ‘external to their terms’ (Deleuze),
then you get a picture of a network model. Whatever the peculiarities
the network refrain may take, there’s a predominant
tendency to overlook the ways in which networks are produced
by regimes
of power, economies of desire and the restless rhythms
of global capital.
How, I wonder, might the antagonisms peculiar to the
varied and more often than not incommensurate political
situations
of informationality
be formulated in terms of a political theory of networks?
A processual model of media theory inquires into the
movement between the
conditions of possibility and that which has emerged
within the grid of signs,
codes and meanings – or what Deleuze understands
as the immanent relationship between the plane of consistency
and
the plane of
organisation. How might the politics of networks as they
operate within informationalised institutional settings
be understood
in terms of a processual democracy?
Conditions of possibility are different in kind from
that which comes to be conditioned. There is no resemblance
or homology
between the two. External forces are not grids whose
stabilising
capacity
assures the temporary intelligibility of a problematic
as it coalesces within a specific situation. Yet despite
these
dissonances,
networks
are defined by – perhaps more than anything – their
organisation of relations between actors, information, practices,
interests and socio-technical systems. The relations between these
terms may manifest at an entirely local level, or they may traverse
a range of scales, from the local to the national to the regional
to the global. Whatever the scale may be, these fields of association
are the scene of politics and, once they are located within institutional
settings, are the basis of democracy in all its variations. This
isn’t to say that in and of themselves these components
of networks somehow automatically result in democracy.
But it is to
suggest that the relationship between institutions and
the sociopolitical habitus of the state continues to
be a primary
influence in conditioning
the possibility of democratic polities.
The persistence of state sovereignty within the immanent
logic of informationality presents an invitation to
transdisciplinary theorists to invent new techniques of deduction,
appraisal,
and critique. Indeed, the task of invention is an inevitable
one
for creative critical theorists inasmuch as they, along
with other
actors, subsist reflexively within the logic of informationalism.
The relationship is a reflexive one because the theorist
encounters
problems that are presented by the tensions within
the triad of networks, institutions, democracy. Problems
emerge in
the form
of feedback or noise peculiar to the socio-technical
system. Critical theorists are not, of course, alone
in this engagement;
it is one
they share with many whose labour-power is subject
to the constitutive force of networks-institutions-democracy.
My primary interest in bringing the terms networks-institutions-democracy
together is to develop a conceptual assemblage with
which to think the emergence of organised networks
as new institutions
of possibility.
From a theoretical and practical point of view how
might organised
networks be defined as new institutional forms of
informationalism? Given that institutions throughout history function
to organise social relations, what distinguishes
the
organised
network
as an institution from its modern counterparts? Obviously
there are differences
along lines of horizontal vs. vertical, distributed
vs. contained, decentralised vs. centralised, bureaucratic
reason vs. database
processing, etc. But what else is there?
Networks and Translation
All communication is a process of translation. Networks are uneven,
heterogeneous passages and combinations of communication in and
through which translation is intrinsic to the connectivity of
information as it encounters technical, social, political, economic
and cultural fields of articulation, negotiation and transference.
Translation, then, is about making connections between seemingly
incommensurate things and objects. Translation conditions the
possibility of communication, transversality, transduction, intensity
and individuation between different systems (Mackenzie, 2002;
Murphie, 2004). From the connection emerges a new logic, a new
sensibility, and new capacities. At a very basic level, the logic
of networks is the process of connectivity.
Networks have the capacity of transduction, which Adrian Mackenzie,
via Gilbert Simondon, describes as a process of ontogenesis ‘in
which a metastability emerges’ within biological and socio-technical
systems (2002: 16-19). Or as Andrew Murphie puts it, ‘transduction
translates intensities so that they can be brought into individuating
systems’ (2004). The form of organised networks provides
a mutable architecture in which matter is temporarily arrested
within a continuum of differentiation and individuation. Transductive
forces subsist within the relation between form and matter. The
organised network can be considered as a new institutional actor
whose political, economic and expressive capacities are shaped
and governed by the metastability of the network system. The intelligibility
of such arrangements, relations and informational flows is thus
most accurately summarised by a theory of translation which incorporates
processes of transduction. Translation is truly a concept of praxis.
It is part and parcel of every network. Transduction conditions
the possibility of organised networks as emergent institutional
entities.
Modernity ushered in experiences of mobility, for people and
things, in ways hitherto unexperienced. With mobility came all
sorts of
connections. Railways moved people and merchandise from the country
to the city, troops and armaments to the front (Schivelbusch,
1977). Telegraphy transmitted code from the metropole to the
antipodes
and back again (Wark, 1997). The penny novel accompanied workers
on their journey to the office, the evening newspaper or racing
guide on their trip back to the suburbs. People, ideas and things
came to occupy a shared space and time of motion. In so doing,
the experience of movement is at once made possible and defined
by new combinations of elements. This is translation at work.
With the onset of the Enlightenment, industrial capitalism and
modernity, new disciplines emerged in the hard and human sciences.
The discipline of anthropology set itself the task of cataloguing
human habits and attributes within a language system that translated
in various ways into policy initiatives, geographic survey reports,
academic monographs, economic prospectives, architectural forms,
museological displays, and cultural exchanges. This too is translation
at work. Elements previously without relation, are combined in
such a manner that something new is invented (see Brown, 2002:
6).
What I have discussed elsewhere as a processual media theory
(Rossiter, 2003a) is derived from research in cybernetics, biology
and systems
theory that is interested in information as it relates to the
problem of calculation, control and determination in order to
enhance efficiency.
The primary question for first-order cybernetics was how to impose
stability and order over the entropic tendencies of information,
as witnessed, for example within biological systems and their
transmission of DNA code or radio signals and their interference
by “noise”.
The preoccupation with efficiency in first-order cybernetics denies
the relational character of communication. Second-order cybernetics
saw the necessity of not banishing noise from the system, but establishing
a balance between order and disorder: noise or feedback was “rehabilitated” as
a “virtue” of communication within a system (Mattelart
and Matterlart, 1992: 45).
Within anthropology, for example, the observer impacts upon that
which is observed and changes what might otherwise have transpired
in the course of the event, had the observer not been a part
of the system. Second-order cybernetics and systems theory thus
adopts
a reflexive understanding of the relationship between observer
and observed. Feedback – what Bateson termed the ‘difference
that makes a difference’ – is acknowledged as fundamental
to the functioning of the system. Moreover, communication is more
properly understood as not a unilinear channel of transmission,
but rather a non-linear system of relations. Corresponding with
this conceptual development is a shift from an instrumental view
of communication to an understanding of communication as a social
system.
When information is located within a capitalist economic system
and its practices of production, circulation and exchange, one
can speak of the logic of informationalism. The conceptual developments
within cybernetics and systems theory correspond with shifts
in the logic of informationationalism. The logic of informationalism
is characterised by various sociologists and political economists
as heralding a shift from an industrial age of manufacturing,
manual
labour, Fordism, surveillance and internationalisation to an
informational age of services, knowledge workers, post-Fordism,
control and globalisation.
Christopher May writes that a central assumption to this change
is a belief that ‘New ICTs will transform the relations of
production of the economies in which they appear, promoting fluid
networks rather than ossified hierarchies’ (2002: 51).
My argument is that in order for networks to organise mobile
information, a degree of hierarchisation, if not centralisation,
is required.
The point is that such organisation occurs within the media of
communication. Herein lies the difference between the organised
network and the networked organisation – a point Lovink reiterates
in the newspaper for the Free Cooperation conference that’s
about to start (http://freecooperation.org). Let’s not forget
that for all the anti-state rhetoric of anarachists, they, like
many “radical” outfits, are renowned for being organised
in highly hierarchical ways – typically around the cult of
the alpha-male.
Organised Networks as New Institutional Forms
The challenge for a politically active networked culture is to
make strategic use of new communications media in order to
create new institutions of possibility. Such socio-technical
formations
will take on the characteristics of organised networks – distributive,
non-linear, situated, project-based – in order to create
self-sustaining media-ecologies that are simply not on the map
of established political and cultural institutions. As Gary Genosko
writes, ‘the real task is to find the institutional means
to incarnate new modes of subjectification while simultaneously
avoiding the slide into bureaucratic sclerosis’ (2003:
33). Such a view also augurs well for the life of networks
as they subsist
within the political logic of informationality that is constituted
by the force of the outside (Rossiter, 2004).
The organised network that co-ordinates relations through
the socio-technical form of the networked institution imbues
information
with a strategic
potential. In this respect, the organised network can be
distiguished from what David Garcia and Geert Lovink (1997),
Josephine Berry
(2000), Joanne Richardson (2002), McKenzie Wark (2002), Konrad
Becker (2002), Lovink and Schneider (2002), and others on
nettime have called “tactical media”. Characterised
by temporary political interventions, tactical media activism
builds on the
legacy of counter-cultures, protest movements, the Situationists,
independent media activities and hacker culture [2]. Lovink
and Schneider (2002) provide the following short history
of tactical
media:
| |
The term “tactical media” arose in
the aftermath of the fall of the Berlin Wall as a renaissance
of media activism, blending old school political work and artists’ engagement
with new technologies. The early nineties saw a growing awareness
of gender issues, exponential growth of media industries and
the increasing availability of cheap do-it-yourself equipment
creating a new sense of self-awareness amongst activists, programmers,
theorists, curators and artists. Media were no longer seen
as merely tools for the Struggle, but experienced as virtual
environments whose parameters were permanently “under
construction”. This was the golden age of tactical media,
open to issues of aesthetics and experimentation with alternative
forms of story telling. However, these liberating techno practices
did not immediately translate into visible social movements.
Rather, they symbolized the celebration of media freedom, in
itself a great political goal. The media used – from
video, CD-ROM, cassettes, zines and flyers to music styles
such as rap and techno – varied widely, as did the content.
A commonly shared feeling was that politically motivated activities,
be they art or research or advocacy work, were no longer part
of a politically correct ghetto and could intervene in “pop
culture” without necessarily having to compromise with
the “system”. With everything up for negotiation,
new coalitions could be formed. The current movements worldwide
cannot be understood outside of the diverse and often very
personal [battles] for digital freedom of expression |
®™
ark’s web co-ordinated campaigns against global corporate
capitalism, the live webcasting and “Help B92” campaign
of Belgrade independent radio station B92 following its banning
by Serbian authorities during the Kosovo War of 1999, Adbusters’ culture
jamming campaigns against media oligopolies, the electronic
civil disturbance activities and “virtual sit-ins” undertaken
by the likes of Critical Art Ensemble, the Electronic Disturbance
Theater and the Mexican Zapatistas, and the Indymedia camaigns
against the Woomera detention centre in South Australia are
just a few of the many examples of tactical media [3]. Tactical
media differ
from alternative media, which is typically concerned about
consolidating a “better” option for existing
media forms (Lovink, 2002: 258; Meikle, 2002: 119). Alternative
media are frequently
underpinned by moral and politico-aesthetic discourses of “quality
culture”. The paradox of alternative media, when it
assumes to embody such discourses, is that its “alternative” agenda
is rendered in terms of stasis and conservatism rather than
change and transformation. Whereas tactical media, as Graham
Meikle notes, ‘is
about mobility and flexibility, about diverse responses to
changing contexts… It’s about hit-and-run guerilla
media campaigns… It’s
about working with, and working out, new and changing coalitions’ (119).
Tactical media, then, are about rapidly organised, at times
even spontaneous, short-term interventions. Certainly, such
interventions
may resonate over time – some even become mythical,
as has been the case with the Zapatistas. Diverse skills
accumulate and
are shared across networks; in so doing, they hold the potential
for deployment as techniques that address specific situations.
Nevertheless, tactical media have for the most part been
unable to address the problematic of sustainability.
A primary challenge for tactical media concerns the question
of scale. With their focus on creating “temporary autonomous
zones” (Bey, 1991), tactical media run the risk of
fading out before their memes reach a global scale. And when
they do reach
a level of globality – as in the case of the B92 streaming
media reports, and the refrain of “anti-globalisation” protests
centred around WTO meetings – the question of scale
becomes focussed around the challenge of sustainability.
How are tactical
media to create effects that have a purchase beyond the safe-haven
of the activist ghetto? As Lovink writes: ‘Grown out
of despair rather than conviction, tactical media are forced
to operate with
the parameters of global capitalism, despite their radical
agendas. Tactical media emerge out of the margins, yet never
fully make
it into the mainstream’ (2002: 257). This is a problematic
clearly recognised by Lovink and Schneider (2002):
| |
We face a scalability crisis. Most movements
and initiatives find themselves in a trap. The strategy of
becoming “minor” (Guattari) is no longer a positive
choice but the default option. Designing a successful cultural
virus and getting millions of hits on your weblog will not
bring you beyond the level of a short-lived “spectacle”.
Culture jammers are no longer outlaws but should be seen as
experts in guerrilla communication. Today’s movements
are in danger of getting stuck in self-satisfying protest mode.
With access to the political process effectively blocked, further
mediation seems the only available option. |
Various treatises and commentaries on tactical
media note the distinction Michel de Certeau (1984: 29-44) makes
between
tactics
and strategies.
Graham Meikle makes the important point that strategies,
with their exploitation of place, are about permanency over
time,
whereas
a tactic ‘exploits time – the moments
of opportunity and possibility made possible as cracks appear
in the evolution
of strategic place’ (2002: 121). In one of the many
essays associated with the fourth Next 5 Minutes festival
of tactical
media (2002-2003), Joanne Richardson suggests that tactical
media departs company with Certeau over the production of
meaning: ‘Maybe
the most interesting thing about the theory of tactical media
is the extent to which it abandons rather than pays homage
to de Certeau,
making tactics not a silent production by reading signs without
changing them, but outlining the way in which active production
can become tactical in contrast to strategic, mainstream
media’ (2002).
I would argue that it’s time to make a return to and reinvestment
in strategic concepts, practices and techniques of organisation.
Let’s stop the obsession with tactics as the modus
operandi of radical critique, most particularly in the gross
parodies of
Certeau one finds in US-style cultural studies. Don’t
get me wrong – I’m not suggesting that the time
of tactical media is over. Clearly, tactical media play a
fundamental role
in contributing to the formation of radical media cultures
and new social relations. What I’m interested in addressing
is the “scalability crisis” that Lovink and Schneider
refer to. If one starts with the principle that concepts
and practices are immanent to prevailing media forms, and
not somehow separate
from them, it follows that with the mainstream purchase of
new media forms such as the Internet come new ways in which
relations
of production, distribution and consumption are organised.
An equivalence can be found in the shift from centralised
Fordist modes of production
to de-centralised post-Fordist modes of flexible accumulation.
Strategies within the spatio-temporal peculiarities of the
Internet are different from strategies as they operate within
broadcast
communications media. The latter ultimately conceives the “audience-as-consumer” as
the end point in the food-chain of media production, whereas
the former enable the “user” to have the capacity
to sample, modify, repurpose and redirect the social life
of the semiotic
object. Moreover, there are going to be new ways in which
institutions develop in relation to Internet based media
culture. How such institutions of organised networks actually
develop
in order to obtain
a degree of sustainability and longevity that has typically
escaped the
endeavours of tactical media is something that is only beginning
to become visible.
The Dehli-based media centre Sarai is one exemplary model
of an emergent institution designed along the lines of an
organised
network.
Fibreculture – a network of critical Internet research
and culture in Australasia – is another. In their own
ways, the conditions of possibility for the emergence of
these organised
networks can be understood in terms of the constitutive outside.
Both networks address specific problems of sociality, politics,
and intellectual transdisciplinarity filtered – at
least in the case of fibreculture – through a void
created by established institutions within the cultural industries
and higher education
sector.
Take the case of fibreculture. In many ways the fibreculture
network is quite centralised: list facilitators, journal
editors, book
series editors, website management, conference organisers,
etc. Hierarchies prevail. The facilitator’s group has
endeavoured to make the structure of the network as transparent
and public
as possible. Even so, the list is not privy to most of what
is discussed in these various “backrooms”. And
to a large extent, that has to be accepted – trust
has to be assumed – if
the network is to develop in the way that it has. So, a degree
of centralisation and hierarchisation seems essential for
a network to be characterised as organised. Can the network
thus be characterised
as an “institution”, or might it need to acquire
additional qualities? Is institutional status even desirable
for a network
that aspires to intervene in debates on critical Internet
research and culture? How does an organised network help
us redefine our
understanding of what an institution might become?
One of the key challenges that networks such as fibreculture
present is the possibility of new institutional formations
that want to
make a political, social and cultural difference within the
socio-technical logic of networks. It’s not clear what
shape these institutions will take, but we get a sense of
what they might be in cases like
fiberculture and Sarai. To fall back into the crumbling security
of traditional, established institutions is not an option.
The network logic is increasingly the normative mode of organising
socio-technical relations in advanced economies, and this
impacts
upon both the urban and rural poor within those countries
as well as those in economically developing countries. So,
the traditional
institution is hardly a place of escape for those wishing
to hide from the logic of networks.
It’s important to distinguish the organised network as
a new institutional form from traditional institutions that have
become networked through their use of new ICTs. As Lovink
and Schneider
(2004) have recently noted, the maintenance of hierarchical
forms of power within hegemonic networked institutions ‘is
part of a larger process of “normalization” in which
networks are integrated in existing management styles and institutional
rituals’. Traditional institutional forms – corporations,
cultural industries, and the higher eductation sector – are
increasingly appropriating many of the technics of tactical
media: you can have your p2p experience (but at a price!)
and who isn’t
advocating the merits of open source? Think IBM and opensource.mit.edu.
There’s a distinct whiff of new age refashioning in
many of these projects as they seek to recapture a “spirit” of
sharing and experiences of collaboration – the kinds
of things that were swept into the dustbin in the hard-nosed
culture of unit-driven
corporatism. Ultimately, the networked organisation is distinguished
by its standing reserve of capital and its exploitation of
labour-power. Such institutions are motivated by the need
to organise social
relations in the hope of maximising “creativity” and
regenerating the design of commodity forms that have long
reached market saturation. It’ll be interesting to
see the extent to which the Creative Commons license is adopted
by big business – I’m
guessing it’ll create a suitable amount of havoc, enabling
service variation and consolidate an even brighter future
for the legal industry.
By contrast, the kind of emergent organised networks that
I’m
referring to are notable for the ways in which information
flows and socio-technical relations are organised around
site specific
projects that place an emphasis on process as the condition
for outcomes. The needs, interests and problems of the organised
network
coincide with its emergence as a socio-technical form, whereas
the traditional modern institution has become networked in
an attempt to recast itself whilst retaining its basic infrastructure
and
work practices, clunky as they so often are. Strangely enough
the culture of neoliberalism conditions the emergence of
the organised
network. The logic of outsourcing has demonstrated that the
state still requires institutions to service society. Scale
and cost
were the two key objections econorats and servants to neoliberalism
responded to. Forget about ideology. These bureaucrats are
highly neurotic, obsessive-compulsive types. They hate any
trace of disorder
and inefficiency, and the welfare state embodied such irritations.
The organised network can take advantage of such instituted
pathologies by becoming an educational “service provider”,
for instance. The key is to work out what values you have
that distinquish
your network from the MIT model. The other factor is to work
out a plan for sustainability – a clear lesson from
the dotcom era.
As Phil Agre (2002) has noted, ‘Institutions persist in
part because of the bodies of skill that have built up within them’.
This idea of institutions as accumulations of skills strikes
me as a perfect way of describing what goes on within organised
networks
such as fibreculture and sarai. Yet why do so many networks
fail to persist? What does it take for a network to become sustainable
as an organised form? What’s the 5 year business plan
going to look like? And how might it do this without sliding
in to ‘bureaucratic
sclerosis’, as Genosko puts it. Lovink and Schneider
(2004) suggest that a large reason for the transience of
networks has
to do with the factors of information overload, inadequate
software and interface solutions, and socio-cultural impasses
in online
communication.
To this I would add the need for networks to address situated
problems if they are to develop into an organised form. I’m
not speaking of flamewars on mailing lists or people who
don’t express
themselves in the correct lingua franca of a particular list – these
are features of pretty much every mailing list with a substantial
number of subscribers who have a bit of life in them. Rather,
I’m
talking about problems associated with undertaking projects
that require an organised response in order to realise activities
such
as conferences, publishing in different formats and platforms,
educational workshops and training, accredited provision
of educational packages to the traditional education sector,
new media art exhibitions,
software development, online translation of foreign language
books, etc. Networks like nettime used to do some of these
kind
of things in the past, but it seems that eventually their
size put an end
to that. This doesn’t mean individual subscribers to
nettime don’t get together and organise things (they
frequently do this!), but it does mean that the “brand” of
nettime is no longer a continuum of relations beyond list
culture. Scale,
in the case of nettime, has been the impasse to organisation.
Conclusion
In order for tactical media and list
cultures to organise as networks that have multiple institutional
capacities,
there
has to be – first
and foremost – a will, passion and commitment
to invention. There has to be a desire for socio-technical
change and transformation.
And there needs to be a curiosity and instinct for
survival
to shift finance capital to places, people, networks
and activities
that hitherto have been invisible. The combination
of these forces mobilises information in ways that
hold
an ethico-aesthetic
capacity
to create new institutional forms that persist over
time and address the spectrum of socio-political antagonisms
of information societies
in a situated fashion.
Notes
1) See Agre (2003) for a brief genealogy of the term social
capital. See Tronti (1973) for an Autonomist deployment of
the term. [back]
2) For a personal history of tactical media, see Geert Lovink’s ‘An
Insider’s Guide to Tactical Media’ in Dark
Fiber (2002: 254-274). [back]
3) For developed accounts of these various tactical media
campaigns, see Lovink (2002) and Meikle (2002). See also Angela
Mitropoulous’ documentation at http://woomera2002.com and http://antimedia.net/xborder.
[back]
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