Noncommercial Email Lists:
Collateral Damage in the Fight Against Spam
Cindy Cohn and Annalee Newitz
PDF [112 KB]
[This text was originally published on the Electronic
Frontier Foundation website]
I. The Problem MoveOn.org is a politically
progressive organization that engages in online activism. For
the most part, its work consists of sending out action alerts
to its members via email lists. Often, these alerts will ask
subscribers to send letters to their representatives about
time-sensitive issues, or provide details about upcoming political
events. Although people on the MoveOn.org email lists have
specifically requested to receive these alerts, many large
ISPs regularly block them because they assume bulk email is
spam. As a result, concerned citizens do not receive timely
news about political issues that they want. Often, MoveOn.org's
staff doesn't discover that the mail isn't getting through
for days or weeks, and even when it does, ISPs respond slowly
to "unblock" requests or refuse to explain why email
has been confiscated. Although ISPs may have the best of intentions,
what we see in this scenario – one that is all too common – is
free speech being chilled in the service of blocking spam.
In their zeal to stop spam, many organizations and companies
are blocking the delivery of wanted messages, especially those
sent through email lists. This problem is exacerbated by the
fact that most blocking processes are not transparent to the
email sender or recipient, and email users are generally given
little or no control over which emails are blocked. Instead,
system administrators, creators of spam-blocking tools, and ISPs
all too often attempt to predict what mail a recipient does and
does not want. As a result, email users rarely receive all legitimate
messages sent to them.
The large number of anti-spam tools is a tremendous problem
for email list owners, who must navigate everything from "block
lists" to "Bayesian filters" to communicate with
willing recipients. The fact that unwanted email often masquerades
as wanted email complicates matters, as do the ongoing differences
of opinion and policy about when a person has consented to be
added to an email list. There is also some evidence that administrators
are misusing spam blockers to block email lists because of personal
malice or political opposition to the content of the messages.
This is clearly the case when email is administered under government
regimes like the one in China.
Additionally, a growing number of proposals, loosely called "bonded
sender" initiatives, require organizations sending bulk
email to pay a fee to register with various "bonder" organizations.
This practice might mean that groups that cannot pay will have
their noncommercial email relegated to second-class status. Indeed,
expensive certification requirements and reflexive blocking of
all "uncertified" email could mean that mail from noncommercial
mailing lists won't be delivered at all.
When tools designed to prevent unwanted email also prevent
wanted email from being delivered, or when anti-spam tools favor
well-funded speakers over others, something fundamental to the
health of Internet communication has been broken. Email is no
longer a strong vehicle for free speech.
In an effort to resolve this problem, a coalition of noncommercial
email mailing list owners has joined with the Electronic Frontier
Foundation (EFF) to create a list of principles[1] for
mailing list owners, ISPs, and anti-spam forces. This guide aims
to help all three work together to distinguish better between
wanted and unwanted mailing list messages.[2] Our
goal is to ensure that Internet users receive all of the email
that they want to receive, without being inundated with unwanted
messages. At the same time, we want to preserve the ability to
send bulk email to lists of people who have chosen to receive
it -- something spam-blocking technologies and policies threaten
to burden, if not eliminate. In this paper, we introduce the
major problems faced by senders and receivers of noncommercial
bulk email, offering suggestions for best principles and practices
in spam management.
Noncommercial Email Lists
Email lists are among the most important, powerful, and accessible
communication tools on the Internet, allowing a single person
or group to send messages to a much larger group of people who
have agreed to receive the messages. They allow recipients to
learn about current issues and participate more easily in initiatives
and events that they care about. The topics addressed by noncommercial
email lists are as diverse as human thought itself; there are
lists devoted to electoral politics, AIDS prevention, knitting,
and the San Francisco 49ers. Many lists exist much more informally,
uniting groups of friends or colleagues in ways that defy categorization.
As email technology has matured, individuals have started to
rely on mailing lists for critical information. For example,
courts nationwide give notifications about ongoing litigation
via email lists for counsel in a case. Government entities ranging
from taxing authorities to business registration agencies are
using email for notification and processing of critical information,
again often using mailing lists. Email lists give people the
ability to track government and world events minute-by-minute,
and thereby participate in public debate in new and powerful
ways.
Yet the continued viability of email lists as a cheap, efficient
means of one-to-many communication is at risk. An informal survey
conducted by EFF in 2003 revealed that many organizations with
large email lists, and even some organizations with smaller ones,
face an ongoing struggle to get email delivered to members. List
owners for groups as small as the parents of Berkeley, California
high school students and as large as Moveon.org, which has lists
with two million subscribers, reported problems with anti-spam
mechanisms. Other list owners negatively affected by these mechanisms
include technologist and author Bruce Schneier, who publishes
the highly respected Cryptogram newsletter,
and the people behind TidBITS,
a prominent email list for the Macintosh Internet community.
EFF faces ongoing difficulties with anti-spam mechanisms in sending
out our own long-running newsletter, EFFector.
There are multiple issues email list owners and recipients
face as a result of to these mechanisms. Below is a list of some
of the major problems, although it is by no means comprehensive.
Lack of Transparency
It's difficult for list members to figure out that their email
isn't being delivered. Recipients report that they don't notice
that they've stopped receiving messages for several weeks or
months, and often only after missing important ones. Similarly,
email list owners say that it's hard to know when their messages
have been blocked. Often, they only discover blocks when they
receive angry or confused messages from subscribers who believe
they've been dropped off a list intentionally or through negligence.
Some blocks result in bounced messages to the email list owner,
providing an explanation of what went wrong – but most blocks
do not. And no email list owner or recipient is warned ahead
of time that a message will be blocked, much less receives instructions
about how to avoid it.
Even when an email-list member discovers that her mail is being
blocked, it's often extremely difficult to find out who has blocked
it and why. While her ISP is usually the direct cause of the
block, ISPs generally use a software package or third-party anti-spam
service such as MAPS or SpamCop,[3] and
that list or mechanism is what determines whether or not a message
is delivered. Tracking down the proprietors of blocking software
and anti-spam services can be very difficult. ISPs are not usually
forthcoming with the names of the various private services they
use, even to subscribers, and anti-spam services rarely list
their clients. Moreover, an anti-spam service often won't reveal
its rationale for blocking certain senders, even to the ISPs
with whom it does business. Thus, even if an ISP admin wanted
to explain to a user why he hasn't received his email, often
she can't.
But suppose that an email list member bypasses the ISP and
ferrets out who or what has blocked his mail. Unfortunately,
the reason for the block is even more likely to remain a mystery.
Many in the anti-spam community prefer to use secret rules and
algorithms to decide what messages will or will not be delivered.
Some do so for competitive reasons, others for strategic purposes.
Regardless, the end result is that the spam solution provider
is not likely to provide the individual with the "magic
recipe." Thus, there is often no way to avoid the block
by learning the rules in advance, and given the fact that recipes
change over time, doing "forensic analysis" after the
fact is frequently a fruitless endeavor.
Common Problems with the Rationales for Blocking
Email is typically blocked for a few basic reasons, some more
fair than others. Here we outline four techniques that inform
email blocks, and that can lead to situations where people aren't
getting the emails they wish to receive.
Probabilistic Classification/Machine Learning
Probabilistic classification is a family of techniques involving
computer programs that "learn" what is and is not
spam, allowing the programs to adapt over time. Using "machine
learning" algorithms, the programs determine the probability
that a given email should be classified as spam. The technique
known as "Bayesian filtering" belongs to this group.
These algorithms must be "trained" with starter
data before they can begin automatically classifying documents.
Different learning algorithms achieve varying degrees of success,
but most such algorithms improve as they are trained by users
who mark certain mail as "spam" and other mail as "not
spam." As a result, this technique can allow for significant
end-user control.
Ad Hoc Pattern Matching
Many spam detectors search for specific spam-like patterns,
such as all-caps or gappy text, words like "Viagra" and "mortgage," misspellings,
strings of numbers in the subject line header, non-Latin character
sets, and the like. The exact patterns used vary widely and
are in constant flux. Some people in the anti-spam community
take the position that the use of certain words is equivalent
to sending spam, regardless of the fact that these words have
legitimate uses. EFF has often been a victim of this: we have
been told that EFF's email newsletter will not be delivered
unless we stop using words like "spam," "pornography," and "opt-in." One
EFF newsletter was blocked as spam because it referred to a
group called "Stop Prisoner Rape." While it's unlikely
that EFF's messages are themselves the intended target of anti-spam
mechanisms, they are nonetheless blocked due to these imprecise,
overbroad techniques.
Spam Assassin,
a popular program that does ad hoc pattern matching, assigns "points" to
various features of an email to determine whether it is spam.
The higher the number of points, the more likely it will be
sent to the spam folder or discarded. Points can be assigned
for everything from country of origin to certain words or subject
headers. One of the major problems with this system is that
messages from certain countries – like China, for example – can
be blocked purely on the basis of where they come from and
what language they're in The implications for free speech here
are very troubling indeed: a human rights group communicating
with people in China may find that their bulk email is blocked,
and thus anti-spam technology unintentionally works as a political
censorship mechanism. Of course, this is only a problem when
end users are not given control over how points are assigned,
and what will be done with messages that get "high" or "low" marks.
Spam Assassin and programs like it can be configured to give
users more control.
Collaborative Classification
With this system, users classify documents as spam or not
spam, and this classification is sent to a central server.
When new lists of classifications are sent to the server, it
checks to see whether or not other users have classified the
same messages as spam. Thus, a community of people can work
together to filter spam. Vipul Ved Prakash's Razor system,
as well as the Distributed
Checksum Clearinghouse (DCC), work this way. Like Spam
Assassin, this technique has the advantage that it can be deployed
in a way that gives control to end users.
Blocklists and Whitelists
In this method, some self-appointed authority compiles block
lists (and occasionally, white lists) of domain names and/or
IP addresses, then publishes the lists on the Internet. Email
server operators can subscribe to the block list service and
instruct their email servers to deny receipt of email from
the listed hosts. This is generally not something the end user
has control over, since a key purpose is to block spam at the
SMTP interface, thereby saving bandwidth.
A common form of block list is a list of IP addresses to
block, including one or more hosts alleged to have sent spam.
The express purpose of this technique is to cause collateral
damage, forcibly involving more people in the block list compiler's "cause." Transplanted "offline," this
kind of policy would hold that it's reasonable to boycott a
store that uses a specific long-distance telephone company
simply because the telephone company (not the store) also provides
long distance service to someone you dislike. A policy like
this is clearly unjust to non-spamming hosts, given that it
subjects them to poor treatment simply because they share an
ISP with an alleged bad actor.
Occasionally, block lists will block all dynamic and dialup
IP ranges, despite the fact that these IP ranges have perfectly
legitimate uses. This practice also makes it difficult for
tiny nonprofit organizations to set up their own mail servers.
In addition, some sites are added to a block list because
of the procedures followed by the operators of the email servers
at the site; for example, email servers that are configured
as open relays (meaning anyone can use them to send email to
anyone). The justification for this is that spammers use such
servers to hide their identities, despite the fact that open
relays have legitimate non-spam uses.
Email Authentication
Email authentication technologies are intended to help positively
identify the server sending a message, and are supposed to
cut down on spam messages that "spoof" the identity
of sending servers. The idea is to stop people from using fake
email addresses to send spam.
Typical systems that enable email authentication include Sender
Policy Framework (SPF), SenderID and DomainKeys.
These methods enable recipients to confirm that email is
from the domain it appears to be from. All three systems
share a reliance on augmentations to the Domain Name System
(DNS), which links IP addresses to domain names. DNS records
have been expanded so that domain owners can identify the
specific mail servers authorized to send mail for their domain.
When you receive mail purporting to be from Example.net domain,
your server might use sender authentication to see if the
sending mail server is authorized to send mail from Example.net.
Most groups using sender authentication say that if an email
fails the authentication test, it is a strong indication
that the mail has a forged sender and probably should be
blocked.
SPF, SenderID and DomainKeys differ in the specific component
of an email message that each tests. SPF (which was recently
adopted by AOL) is simplest ? it checks the "envelope
sender" of an email (which includes the domain name of
the mail server initiating an SMTP connection). SenderID delays
its checking until after message data are transmitted, and
examines several sender-related fields in the headers of an
email message to identify the "purported responsible address." DomainKeys
checks a header containing a digital signature of the message
body and certain parts of the header. This system is more complicated
because it verifies the domain of each email sender (the actual "from" address
a recipient sees) as well as the integrity of the message.
Many have described the email authentication systems as promoting
a policy that says email is "spam unless proven otherwise."
Antispam policies based on email authentication can also
hinder free speech, as activists participating online letter-writing
campaigns have discovered. The software that enables activist
letter-writing campaigns on the net is designed to make it
easier for concerned citizens to write email to their representatives
about pressing political issues. A concerned citizen writes
her letter in an online form and indicates in a checkbox which
representative or public official she wishes to reach. The
activist campaign software then sends the email on her behalf,
putting the letter-writer's email address in the "from" field
but sending it from servers at the activist organization providing
the service. Unfortunately, emails sent in this fashion appear "spoofed" to
email authentication software because the sender's domain is
different from the domain where the email originates. One activist
reported to the EFF that when she used letter-writing campaign
software to tell her senator how she felt about some upcoming
legislation, her emails were turned away because he had used
SPF email authentication on his server.
Lack of Due Process
The RFC standard for SMTP email protocol defines a duty to
deliver or report back on non-delivery.[4] Yet
increasingly anti-spam mechanisms and the ISPs that use them
are deviating from this requirement in cases of suspected spam.
This is unfortunate, as the RFC serves a real purpose ? to keep
email flowing and to assist in the detection and correction of
errors.
Outside of their RFC duties, spam blockers and ISPs generally
have no specific legal obligation to provide any sort of due
process when they choose to block a message, sender, or an entire
IP block. They also have no specific legal obligation to ensure
that these blocks are removed when they have been wrongly implemented,
or when the spamming ceases. Anecdotal reports indicate that
some anti-spam services take up to two weeks or longer to remove
a sender from a block list. Others report that no process exists
at all. Some even claim that anti-spam services are charging
senders a fee to be removed from the block list. Obviously these
policies create tremendous opportunities for misuse, especially
when no objective criteria or requirements for blocking or unblocking
exist.
Delays in getting a sender removed from a block list have a
huge impact on political organizations attempting to provide
timely information. MoveOn.org uses its list is to give recipients
up-to-the-minute information about breaking news and political
and cultural events. Recipients rely on the list to do things
like help them write their elected representatives before the
deadline for a vote on a specific bill before Congress. Since
these deadlines are critical as the time for decision approaches,
even a slight delay can effectively prevent an email list recipient
from making his or her voice heard in the democratic process.
Anti-Competitive, Spiteful, and Politically Motivated Blocking
There is increasing concern that anti-spam measures are being
misused. There are a number of reports suggesting that individuals
and groups have been labeled as spammers out of personal malice,
anti-competitive behavior, or even a fits of pique. For example,
the technology journalist Declan McCullagh reports that SpamCop
blacklisted his email list, Politech,
evidently because of an alleged spammer's personal vendetta against
him. McCullagh had flagged the individual as a spammer by emailing
abuse@yahoo.com, so the accused spammer reportedly sought revenge
by likewise reporting McCullagh to SpamCop. Without checking
on the source of the report, SpamCop listed McCullagh as a spammer.
Rectifying the situation proved difficult, and McCullagh was
incorrectly listed as a spammer with SpamCop two more times after
that.[5]
Bonded Senders: Barriers to Entry
A number of ISPs and companies like IronPort and TrustE have
begun developing "bonded
sender" programs. While details vary, the basic premise
of these programs is that only entities or persons who have been "certified" will
get their email list messages delivered in a timely or prioritized
manner (or, taken to its extreme, delivered at all). Essentially,
these programs empower certain entities and organizations to
serve as gatekeepers for bulk Internet mail.
These mechanisms are troubling because they could lead to a
situation where small players (in terms of funding rather than
size of the recipient list) will be unable to use email lists
to reach subscribers. Worse, since these mechanisms dock a monetary "bond" whenever
the bonded sender companies receive a certain number of spam
complaints, they create a situation ripe for manipulation by
political enemies or competitors. If someone doesn't like a particular
group's message, he or she can report the group as a spammer
and actually cost the group money. This wouldn't be a problem
except for the fact that most bonded sender programs have no
way to check the authenticity of complaints against a given mailer.
Moreover, some have acknowledged that they have no formal plans
or processes to do so. False or politically-motivated complaints
will punish legitimate mailers as if they were spammers.
Another problem with bonded sender programs is that they push
email into becoming a "pay to play" medium, where people
with money can eat their fines and have email delivered on a
priority basis, while those who with less money face unreliable
delivery. While paying to get email prioritized is not a new
development online, the "bonded sender" programs would
worsen the problem, perhaps resulting in a world where organizations
without financial resources or connections will get their email
delivered late or not at all.
Conclusion
Anti-spam measures can and should be deployed as part of email
systems. But those who implement these measures must be sensitive
to the fact that what they are processing is speech, and that
free speech is one of the core elements of a democratic society.
If anti-spam measures are preventing wanted speech from reaching
a willing recipient, whether intentionally or unwittingly, they
are hurting free speech. If they create additional costs or red
tape for groups sending noncommercial bulk email, they are damaging
one of the core benefits of the Internet: the level playing field
for speakers.
II. The Solution (Or At Least A Start): Principles and Best
Practices
EFF has developed four basic principles and several best practices
that should be applied to all email traffic. These are based
upon the fundamental ideas of user control, information transparency,
and fair play.
- Individual recipients should have ultimate control over
whether they receive the messages they wish to receive. They
can be assisted by software or anti-spam services, but knowledge
of and control over receipt of email should remain with recipients
and end users.
- All mailing-list email should be delivered to willing subscribers.
As a corollary, no one should be subscribed to an email list
without his or her knowledge and consent, as evidenced by positive
action.
- Developers and proprietors of anti-spam technologies should
avoid solutions that are overbroad and easily abused, and ISPs
should likewise avoid implementing solutions that are overbroad
and easily abused.
- Anti-spam measures must be sufficiently transparent to allow
email list senders and recipients to discover when and why
their email is being blocked in a timely fashion. This means
that anti-spam services and abuse departments must respond
to user queries quickly.
Best Practices for Email List Owners
-
Senders must ensure that recipients have taken positive
action indicating that they wish to be signed up for a
mailing list. While this problem is less of an issue
with noncommercial lists, recipients do report that they
have been added to noncommercial mailing lists without
their consent. Sometimes this happens after they participated
in a single call-to-action or responded to an issue online.
Other times, organizers use or purchase a mailing list
set up for one purpose as a "starter list" for
another, with the incorrect assumption that the people
on the first list are likely to be interested in the second.
Occasionally, people will be added to email lists by someone
spoofing their email address and requesting signup.
Senders also have a duty to ensure that the process by
which recipients join a list is transparent. The recipient
must take some sort of positive action to indicate that he
or she has consented to receive mail from each list.
Positive action can take any number of forms, but clearly
includes:
- Checking a box or otherwise affirmatively marking a
web form with no pre-checked boxes, as long as this action
is followed by a confirmed opt-in email [6]
- Sending an affirmative email to the mailing list owner
(since affirmation emails can be spoofed, this positive
action must be used in concert with others)
- Signing up offline via petition or other mechanism,
as long as the offline form contains clear notice that
the signer will be added to an email list
Positive action does not include:
- Submitting pre-checked, default-subscribe forms
- Submitting information when what the user is agreeing
to is not visible on the same screen where the positive
action is taken. (A common example of this sort of unacceptable
technique is a link to a privacy policy, where, often in
opaque legal language, a policy of sharing broadly with
affiliates is revealed.)
- Using information gathered offline for other purposes – for
example, a sign-in sheet at a meeting that fails to reveal
that it will be used to create a mailing list.
- Senders should provide ongoing information about how
to unsubscribe. In addition to positive action to add
an email address to a mailing list, the first message from
an email list should ask the user to confirm that he or she
has indeed requested to join the mailing list, and contain
a link to a site where the user can confirm his or her desire
to be on the list. All messages thereafter must plainly and
clearly inform the user that she has signed up for a mailing
list, as well as provide easy-to-use instructions to unsubscribe.
Ideally, users should be able to unsubscribe with a single
action, like a web link or reply email – unsubscribing
should not require a complicated login, provision of a password,
etc. Senders must always make unsubscribe information easily
available – possibly via information on the bottom of
each email sent [7] – and
respond expeditiously to unsubscribe requests.
- Senders must engage in "list cleanliness." When
an email list has out-of-date email addresses and fails to
remove them from the list, this causes a burden for the receiving
ISP. Email list owners should remove an email address from
the list upon receipt of one "hard" bounce (a response
from a recipient's mail server saying there is no such user),
or three "soft" bounces (responses indicating that
the email address is unavailable for some reason).
Best Practices for ISPs and Anti-Spam Services
-
ISPs and anti-spam services should ensure that recipients
have ultimate control over any anti-spam mechanism that
affects the email they receive. Most anti-spam mechanisms
work in one of two ways: blocking or filtering. In spam-blocking
systems, certain email messages aren't delivered and the
recipient never receives any indication that they were
sent. In spam filtering, email is screened prior to delivery
and either 1) scored for spam probability so that the recipient
can quickly identify probable spam, or 2) automatically
quarantined in special mailboxes such as a bulk mail folder
or spam folder.
Best practices favor filtering over blocking. While there
are exceptions, filtering or routing is generally preferable
to blocking suspected spam because it gives users the opportunity
to correct an improperly labeled email. Blocking based upon
user input ? user-created block lists applied only to that
user ? is acceptable. Exceptions to this suggested practice
can include blocking email at the server level that has been
determined to be spam through a "honeypot" system[8] or
some other system that does not rely on the content of the
messages or pre-approval of senders.
Filtering methods must empower the recipient. The best
method for ensuring that wanted mail is delivered is to place
the tools in the hands of the recipient, on the client side.
This does not mean that the recipient sees every email, but
rather that recipients can turn off filtering, configure
it, train it, review blocked messages and unblock (and block
as desired) specific senders and categories of senders.
-
Senders and recipients should be able to determine
when emails have been blocked and should be told why.
The failure to inform either a sender or a recipient when
an intermediary has prevented delivery of email creates
a number of problems, some of which actually exacerbate
the problem of unwanted email. Not only does it prevent
recipients from learning when their messages have been
incorrectly blocked by their ISP, it also prevents senders
from cleaning up their email lists to remove outdated addresses.
Best practices would include implementing a method that
allows both senders and recipients to learn when email has
not been delivered. ISPs could post the IP addresses of senders
whose messages have been blocked on a website accessible
to senders and recipients. They could also notify senders
when a recipient has marked their messages as spam. A one-for-one
notification when delivery fails might not be reasonable
in all instances. But ISPs should have a method for conveying
this information or making it available to the sender and
recipient.
- Recipients should be notified if they are unsubscribed
from a mailing list and informed about the circumstances
that brought this about. Some email list owners report
that they receive demands from ISPs that they unsubscribe
users with a corresponding demand that they not notify the
subscriber that this is occurring or why. List owners should
always quickly unsubscribe individuals who no longer want
to receive their messages, but the unsubscribe process should
be controlled by the recipient, not the recipient's ISP or
another third party.
- Anti-spam services and ISPs must judge email and senders
on their own merits, not the actions of others. The
practice of blocking or filtering email from innocent senders
based upon such factors as the web services they use should
cease. Email should not be blocked based upon "bad" IP
addresses if the addresses are also used by legitimate groups
for sending legitimate email.
- Anti-spam services and ISPs should cease using blind
keyword or phrase blocking. Blind keyword or phrase
blocking is the determination that messages will not be delivered
because they contain specific words or phrases. This method
is imprecise and unnecessary, especially now that more sophisticated
tools are available. Moreover, it can be used to block messages
for political reasons. In short, there's no defensible reason
to label email as spam based solely on keywords or phrases.
- Anti-spam techniques must allow for quick correction. All
anti-spam techniques represent an attempt to use shortcuts
to determine whether a particular message is wanted or unwanted
by the recipient. Invariably, these shortcuts are imprecise.
Since this is the case, there should be a ready method to correct
the inevitable mistakes. Corrections can be made using technology
or by personal intervention, but the method should be readily
accessible to senders and recipients. This applies to both
direct anti-spam technologies and systems such as bonded sender.
- Anti-spam techniques must not be easily misused. ISPs
and anti-spam services should ensure that anti-spam techniques
are used in good faith, in an objectively fair and nonpartisan
manner. Techniques that are misused or that are easily misused,
such as the automatic blocking of all email from a sender if
a small number of recipients complain, should not be implemented.
People using these techniques have succeeded in singling out
and "censoring" politically controversial email message.
- "Bonded sender" systems must keep barriers
to entry low for groups sending noncommercial email and preserve
recipient control. We strongly resist any bonded sender
system that requires noncommercial senders to get permission
from another body in order to guarantee that mail will be
delivered. We resist even more emphatically systems that
require senders to pay a fee in order to be considered a
legitimate sender of bulk email or that charge money based
upon complaints without legitimate mechanisms to investigate
complaints and provide due process. However, many major ISPs,
including Hotmail and MSN, are using bonded sender programs
as part of their spam-management systems. In cases like these,
any noncommercial bulk mailer should be guaranteed that its
email would be delivered without having to pay for the privilege.
Conclusion
While we endorse fighting spam, we believe strongly that free
speech must not fall victim to over-broad, ineffective filtering
and blocking.
The goal of the principles and best practices outlined in this
paper is to give mailing list owners, ISPs, and anti-spam services
some basic guidelines for working together to ensure that noncommercial
email lists remain a vital part of the Internet. If an anti-spam
technology or service does not abide by these principles, an
ISP should not implement it. If a sender does not abide by these
principles, it should have no quarrel when its messages are blocked
by spam filters.
Together, we can ensure that the effort to fight spam does
not chill free speech. Reasonable anti-spam practices will allow
mass-distributed, noncommercial speech to flourish.
Joining EFF in this paper and best practice recommendations
are:
Footnotes
[1] This document
does not attempt to outline or meet the full legal requirements
for ISPs, mailing list owners, or anti-spam tools. Thus, the
document suggests that noncommercial mailing list owners receive
affirmative confirmation before adding a person onto the list,
even though the First Amendment would likely prevent institution
of this as a legal requirement. Similarly, while there are possible
legal theories, there is no clear legal rule that requires an
ISP to deliver all wanted email to its customers, or that punishes
spam filters for failing to correct errors. The goal of this
document is to suggest a reasonable way forward for all concerned,
not to advocate or rule out any legal tests, duties, or restrictions.
[2] The focus
of this effort is noncommercial email mailing lists, because
they are a key locus of free speech and usually have fewer resources
to discover, track, and follow up when emails are blocked. Commercial
list serves and commercial and noncommercial one-time emails
are outside the scope of this document.
[3] For an explanation
of how blocklists like MAPS work, see http://www.scconsult.com/bill/dnsblhelp.html.
[4] "The
responsibility of an SMTP client is to transfer mail messages
to one or more SMTP servers, or report its failure to do so." http://www.networksorcery.com/enp/rfc/rfc2821.txt section
2.1
[5] See http://www.politechbot.com/p-03730.html, http://www.politechbot.com/p-04121.html, http://www.politechbot.com/p-03372.html.
[6] For more
information about confirmed opt-in, see http://www.aota.net/Mailing_Lists/Confirmed-Opt-In.php4
[7] Currently
the problem is that senders of unwanted email use these systems
to harvest true email addresses (as opposed to many false ones).
However, if the initial welcome message comes from a known sender,
the risk to the subscriber in responding is lower.
[8] For a complete
explanation of spam honeypots, see Laurent Oudot's article in
Security Focus at http://www.securityfocus.com./infocus/1747. |