Precision + Guided + Seeing
Jordan Crandall
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[This text was originally published on CTheory magazine]
THE SCENE: the hot zone of a busy airport concourse. Late afternoon
sun shining through the atrium windows. Travelers drifting about
in a state of anxious suspension. All around me, it is pure theater.
The star of the show is an impeccably dressed woman, hunched
over her laptop, performing some sort of demo for the man next
to her, who seems to be only marginally interested. She is clicking
away with forceful, jerky motions, causing the computer, which
is perched on her knees, to sway perilously. A pink Post-It,
loosened from the momentum, flutters to the ground.
Curious, I move in for a closer look. She appears to be demonstrating
some kind of search technique. According to her, the technique
is designed to "cut through the clutter" and save time. It allows
her to move across the expanse of the web, telescope in and out
as necessary, and zero in on the EXACT bits and pieces that she
needs. She emphasizes the word "EXACT," as if she's somehow able
to tap into some kind of original hookup between sign and thing.
As she says "EXACT," she stomps her foot (WHOP!), the clap of
her shoe precisely synching with her enunciation. Impressive.
I try to sneak a peek at her screen, but I cannot figure out
what she is doing. She is moving too quickly. She is "flying" the
computer like a fighter pilot.
It's an aggressive technique. I admire her extreme physical
engagement with a process that, for most of us, is rather immobilizing.
She's completely charged up by it, as if she's found a way to
seize control of the ship. After typing and clicking furiously
for several more minutes, she pauses for a moment and sits back,
as if to catch her breath (or rather, to refuel). She collects
herself, glances quickly at the man, and then grabs a pencil,
preparing to make a point. She tells him that this search-and-target
method is by far the most PRECISE. She elongates the word "PRE-CISSSE," drawing
out the sound of the "sssss," as she simultaneously thrusts the
sharp end of her pencil toward the computer screen. She seems
to propel the pencil forward with the force of her enunciation,
as if the pencil were a missile hurling toward its target. As
if the precision-pencil-missile could puncture the computer screen
itself -- or rather, the abstracting field of language -- to
apprehend her "real" quarry.
I stare at an imagined point of impact on her screen. Is there
a "real" to be captured here, concealed beneath the frames and
words? What is the real object of the precision-impulse? Of course,
in its Lacanian sense, the real cannot be assimilated into the
symbolic order. No matter: she will strive to capture it, as
quickly and efficiently as possible. It is a necessarily illusion:
the engine through which her physical activity is produced.
At this point, with nowhere else to go -- after all, if there were a
real object at the end of the precision-impulse, it would be
vaporized as it was enacted -- she cuts to another device. The
abandoned pencil falls to the floor. When one runs-aground, what
is there to do but to reach for a gadget? She locks her gaze
onto her pocketbook, thrusts her hand inside, unearths a camera-phone,
flips it open, and snaps a picture of the man -- all in one motion.
The man, dazed by her quick draw, was no doubt captured in an
unflattering image, like the unprepared, hapless victim in a
slasher flick who, mouth agape, is instantaneously immortalized
by both camera and killer.
I consider that the precision-woman is showing off her technological
prowess for the elusive man. As she brilliantly juggles devices
and windows, perhaps she is trying to seduce him. The seduction-demo.
The exacting woman seducing the inexact man. After tapping into
the phone and transmitting the image that she just took of him,
she explains to him that the picture will be geocoded -- anchored
with GPS coordinates -- and integrated into a mapping application,
which forever weds image to site. THIS site. Good for the woman,
horrors for the man: a bad picture, not only forever archived
in the database but fixed in place on a map like a tourist attraction.
A ghoulish snapshot suddenly transformed into a wax museum figure.
I wonder what "weight" this image is given, when it is cartograph-ized.
By permanently anchoring it to a material site, does it carry
a stronger trace of the real? Store a more vivid memory, a more
embedded experience, a more affective relation? A more PRECISE
and direct link between mobile representation and ground-level
actuality?
Surely, I think, the woman's next step is to do a retinal scan,
in order to further inscribe him in the real. I glance at her
purse, wondering what further devices it may contain. The man,
somewhat uneasily, says he will be right back, and quickly exits
the room. I consider that he will flee out the back exit, running
off into the horizon, toward some other set of landscape metadata.
The precision-woman, wasting no time, pivots back to her computer
and begins to peck away.
I consider her methods. Are they the result of a precision-driven
impulse to wed sign and thing and therefore "capture" the object
more directly and efficiently (cut through the clutter) -- or
do they manifest some kind of deeper, longed-for attachment to
the real? In other words: am I witnessing the drive for an evermore
precision-driven representation amidst the clutter of everyday
information overload, or am I witnessing a longing to jettison
representation entirely, in favor of a more direct relation to
the real object of attention?
The precision-woman suddenly stops and sits back quietly, as
if surrendering her arms, and begins to stare wistfully offscreen.
A momentary lapse in her war on distraction. I sit back, too,
and let my vision drift.
+++
A PRECISION-DRIVEN methodology, which works with technologies
and symbols in order to increase efficiency and accuracy. A longing
to jettison representation entirely, in favor of a direct and
unmediated relation to the real. In every case, technology is
central. For it has already determined, in advance, the manner
of approach[1] --
as part of the larger circuit though which all acts of viewing
must pass.
Let's address this question of "precision" on two fronts: one,
as a technologically-enabled drive toward efficiency and accuracy
-- a drive to augment human capabilities by developing new human-machine
composites, connecting and joining forces with multiple processing
agencies, wherever or whatever they might be; and two, as a technologically-assisted
drive to reduce mediation and offer a form of direct connection
to our real objects of inquiry. We might call these the effective and
the affective. Both aim for the goal of instantaneous
vision: a real time perceptual agency in which multiple
actors, both human and machinic, are networked and able to act
in concert. A real time perceptual agency in which time and space
intervals can be eliminated, reducing the gaps between detection,
analysis, and engagement, or desire and its attainment. A real
time perceptual agency that can somehow touch the real.
Yet the drive for the real, as Zizek suggests, always culminates
in its opposite: theatrical spectacle. Why? Because the real
is only able to be sustained if we fictionalize it.[2] To
look for the real, then, is not to look for it directly: it is
to look to our fictions, discerning how reality is "transfunctionalized" through
them.[3] Perhaps
the real object of the precision-drive is not only arrived at
through reduction, but through expansion. To look to the object
of the precision-drive is not only to narrow the optic, honing
in on the target of attention: it is to look to the cultural
fictions in which the object becomes lodged. It is to open the
optic; theatricalize it. To accommodate cultural fictions is
to acknowledge the constitutive role of conflict. What aspects
of the real are transfunctionalized through our conflict imaginaries?
It's difficult to acknowledge the necessity of conflict, because
we often assume that selfless cooperation is the norm. When we
speak about the formation of real time perceptual agencies --
which, again, manifest a distributed processing and storage capacity
among humans and machines, enabling increased efficiency and
accuracy (cutting through the clutter) -- we often assume that
cooperation reigns. We're all in this together, after all, building
the utopian dream of the global village, the wired world, or
the global brain. And yet: competition plays an equal role. We
don't necessarily want to see on a level playing field alongside
everyone else. We need to see faster, better, and more precisely
-- whether in the name of convenience, profit, or protection
-- in order to outwit competitor and combatant alike. We are
driven equally by such acquisitive and aggressive impulses. They
are the stuff of our cultural dramas. They derive from the production
demands of both consumerism and warfare -- to the extent that
these become mutually reinforcing components of the same economic
engine. The engine is also a subjective and somatic one.
When, in a competitive consumer-security culture, machine-aided
perception moves toward the strategic, the panoptic, and the
pre-emptive, then we no longer see but track.
+++
TRACKING ARISES as a dominant perceptual activity in a computerized
culture where looking has come to mean calculating rather
than visualizing in the traditional sense[4] and
where seeing is infused with the logics of tactics and maneuver
-- whether in the mode of acquisition or defense. Such processes
of calculation, and their necessary forms of information storage
(memory), are distributed and shared in a larger field of human
and technological agency. The object is dislodged from any inherently
fixed position, and instead becomes a mobile actor in a shared
field of competitive endeavor. In Virilio's terms, the object
becomes a traject.
What happens when we track? We aim for a real time perceptual
agency, in a more direct and precise relation to the moving object
at hand. We aim to detect, process, and strategically codify
a moving phenomenon -- a stock price, a biological function,
an enemy, a consumer good -- in order to gain advantage in a
competitive theater, whether the battlefield, the social arena,
or the marketplace. The power to more accurately "see" a moving
object is the power to map its trajectory and extrapolate its
subsequent position. In an accelerated culture of shrinking space
and time intervals, tracking promises an increased capacity to
see the future. Leapfrogging the expanding present, it offers
up a predictive knowledge-power: a competitive edge. It promises
to endow us with the ability to outmaneuver our adversaries,
to intercept our objects of suspicion and desire.
To track is to endeavor to account for a moving object -- which
could be one's self, since we track our own activities and rhythms
-- in evermore precise terms so as to control or manage it, lest
it become unruly, wasteful, dangerous, or unattainable as property.
It is to somehow access the moving object more fully and deeply.
When the suspicious and acquisitive eye tracks its objects, it
fixes its sights on them as targets to be managed, eliminated,
or consumed. In so doing, it inscribes itself in the real, in
a process that brings both object and embodied subject into being.
Tracking necessarily strives to narrow its scope, to move more
directly into the space of the body substrate, as if it could
then fully and completely "own" its object of attention. Through
this process, its subject comes to know itself and "readies" itself
to act -- more quickly, efficiently, safely. It cuts through
the clutter.
So the drama goes.
+++
WHILE TRACKING is about the strategic detection and codification
of movement, it is also about positioning. It studies how something
moves in order to predict its exact location in time and space.
It fastens its objects (and subjects) onto a classifying grid
or database-driven identity assessment, reaffirming precise categorical
location within a landscape of mobility.
Rather than being fully about mobility on the one hand, or locational
specificity on the other, tracking is more accurately about the
dynamic between. We might call this inclination-position.
Based on my previous patterns of writing and the literary conventions
that it follows, I am likely to write three more sentences in
this paragraph. Based on previous patterns of keystrokes, I am
likely to take a break at 3:10. Based on previous airport records,
my flight is likely to depart in two hours and eighteen minutes.
The tracked object may be THERE, but it is moving like THIS and
will be in THIS future position at THIS future moment.
This is a landscape in which signifiers have become statistics.
It is how computers think, and how we begin to think with them.
+++
TRACKING EMERGED out of the mid-century demands of war and production.[5] It
emerged through the development of computing, the wartime sciences
of information theory and cybernetics, and the development of
structuralism. It coalesced out of a fear of the enemy Other,
and helped bring a modality of both friend and enemy into being.[6]
Rather than performing a historical analysis, let us set the
stage for a performance. We begin at the historical tipping-point
where tracking coalesced as a techno-discursive ensemble -- that
is, as a cluster of tools, procedures, and metaphors, which function
at the level of language, materiality, and belief.[7] For
as Guattari would point out, technologies do not merely convey
representational contents, but contribute to the development
of new assemblages of enunciation.[8] These
techno-discursive ensembles become stored in the operational
strata of organization and practice.[9] They
are bundled into tracking. Character background. Back-story.
Tracking, then, is not simply a technology or a modality of
perception, but a cluster of discursive orientations. It is through
such discourses that subjects, machines, and institutions are
linked.
As tracking mediates between viewer, screen, and world, it generates
the tactical mindsets, communication modes, and sensorial and
somatic adjustments that are appropriate to it. It provides a
scrim through which relevant data is historically selected, systems
of address and command determined, and human and cultural sensoria
differentiated and re-integrated.
+++
THE LEAD ACTOR in this historical performance is the military
command, control, and communications system known as SAGE.[10] Developed in mid-twentieth century wartime, SAGE was
a system that automatically processed digitally encoded radar
data generated by linked installations around the perimeter of
the U.S., and then integrated this with other communications
and cartographical data. It integrated abstract information about
position and movement and then superimposed it upon schematic
maps. If a hostile incoming object was detected, jets could automatically
be directed to intercept it. Within the matrices of SAGE, tracking
emerged as a form of machine-aided, calculated seeing, studying
movements of objects in order to prepare for their possible interception.
The conditions of the scene are well told by Heidegger. To represent
something is to put ourselves "into the picture" in such a way
as to take precedence over our object. We put ourselves into
the scene: we enstage ourselves as the normative setting in which
the object must thereafter present itself. We become the representative
of that which has the character of object.[11] We
attest to it, normalize it. The user is pressed into the mold
of the real by the fact and act of the system: brought into a
direct relationship with it, as something that could only heretofore
be intuited. Technology sets the conditions for the approach.
What we see is defined within the discursive paradigm of such
technologized seeing. Subsequently, we begin to see ourselves
in these terms. We internalize the classificatory logics. Worlds
and bodies are tagged, annotated, and anchored within a new symbolic-material
landscape, providing models for thought and identification. They
affect how we speak, perceive, and move. They set in place a
calculus of ontological division, which presses both subject
and object into service.
A vigilant seeing arose through the mechanisms of SAGE, accompanied
by a demand for "preparedness," both in terms of one's own body
and the collective machine-body of the military: an individual
and collective alertness-on-the-edge-of-action. An analytical
perception combined with an incipient mobilization. New patterns
of organization, vigilance, and action took form: new modes of
awareness and perceptual activity that could enframe and make
sense of the volumes of abstract information that were suddenly
at hand. A new landscape of preparedness coalesced, which traversed
individual body, nation, and culture alike, generating a myriad
of cultural effects. Duck-and-cover drills. Bomb shelters. Detective
fiction.
We are not only speaking of a technology, but of a subjectifying
and socializing technique, which impacts on language as well
as the entire sensorium of the body.
+++
STRATEGY GAMES also play an important role in this historical
drama. Especially during the Cold War, increasingly powerful
modeling and prediction technologies were needed in order to
reach into the future and anticipate events, since actual weapon
technology could not be used. This fueled an orientation of pre-emptive
seeing: a form of vision that was always slightly ahead of itself,
which not only anticipated probable events but, in some corner
of the imaginary, seemed to mold reality to fit the simulated
outcome. Simulated worlds paralleled real worlds, and beliefs
about each were reflected in both. To be prepared was to anticipate
the worst, and the worst could only be modeled. Once modeled,
it was introduced into reality. Assumptions, beliefs, and mind-sets
arise out of the technical-semiotic machinery of simulations
as they are practiced, as such orientations in turn get embedded
in its operational strata. A mechanism of training, or rehearsal,
in new forms of movement, combat, and identification.
From mid-twentieth century onward, the systematic, logical rules
of computing helped produce the sense that everything -- ground
realities, warfare, markets -- could be formalized, modeled,
and managed. Reality was figured as mathematical and "capturable" through
a formal programming logic. The world became predictable, pliable;
the future controllable.[12] Again,
this is not something that military technology alone produces:
it is bound up in a much larger historical enunciative field
-- in this case, a field of structuralist orientation, where
reality began to be seen as determined by linguistic codes, and
attention turned to the codes and conventions that produce meaning.
One could suggest three intersecting conditions, descending
from this wartime technical-discursive ensemble, that are bundled
into tracking from the start. First, the perpetuation of an idealist
orientation where humans have no access to unmediated reality
and the world is actively constructed in terms of relational
information systems. Here the world is scripted as inherently
controllable, filtered through a scrim of information that modifies
both system and materiality. Second, following from the first,
is an emphasis on data patterns over essence: an ever-greater
abstraction of persons, bodies, and things, and an emphasis on
statistical patterns of behavior, where the populace is pictured
as a calculus of probability distributions and manageable functions.
Third, a fundamentally agonistic orientation, deriving from a
world built on confrontation and oppositional tactics, of tactical
moves and countermoves.
These conditions form part of the operational strata of all
contemporary media. Particularly with television and Internet,
the media viewer is infused with an artificial sense of control
over the machine and an exterior world represented on the screen.
Reality is subsumed within the dictates of the interface. An
unruly or unproductive situation is dominated, over and through
the technology, and a de facto power relation is established
between observer and observed.
The stage is set. Moving through a world of information and
communications technology, information is increasingly seen as
more essential than that which it represents. Pattern is privileged
over presence.[13]
+++
THE SUN IS slipping below the horizon outside the airport, backlighting
the cluster of planes gathered outside. The precision-driven
woman lowers her computer screen in synch with the diminishing
light. With the click of the laptop's closure, the sun vanishes.
Perhaps she has had enough computer time. I watch as her eyes
drift hazily around the concourse. I have caught her in-between
media inputs, it seems -- her attention momentarily adrift, her
subjectivity suspended. I think of the extent to which consciousness
and attention are effects of media technology -- effects of storage,
computation, and transmission systems. Kittler would see this
woman in terms of different states of information storage and
transfer, an embodied subject coalescing around a circuit of
perceptibility.
I think about her precision-driven methodology, and her embrace
of technologies of positioning. Surely, she is aware of the trade-off:
her technologies are those that aim to increase productivity,
agility, and awareness, yet they vastly increase the tracking
and data-mining capabilities of the corporate sector. Tracked,
she becomes a target: a consumer-citizen pinpointed with ever-greater
accuracy within the worlds of marketing and state surveillance.
Yet at the same time, she's in the driver's seat, shaping her
arena of visibility. I think about the forms of maneuver and
masquerade that she engages in: blogs, friendship networks, phonecams,
Flickr. A pervasive web of shared resources that offers boundless
opportunity for identity refashioning. For her, no doubt, the
challenge is not to resist the gaze of tracking, but rather to
channel it to her own advantage, maneuvering productively within
its matrices of visibility. In a database-driven culture of accounting,
one needs to appear on the grids of registration in order to "count." To
be accounted for is to exist. Yet appearances are contradictory,
constituted in multiple, polyrhythmic forms and paths.
Appropriating the technical-discursive ensemble of tracking,
I shape my own horizon of objective identity. Internalizing it,
I self-identify. Tracking is also a technology of the
self.
Gradually, out of the corner of my eye, I notice an enormous
jet gliding by through the concourse window. Its fuselage is
the same shade as the dark sky outside, and the illuminated passenger
windows seem to hover in the void. One by one the expectant travelers,
cropped identically, slide by as if frames in a filmstrip. They
stare straight ahead in the direction of takeoff; I stare straight
ahead in the direction of the precision-woman. They sit immobilized
in their vehicle; I sit rigid in mine. Yet my vehicle does not
move.
The plane suddenly revs its engines, sending a deep roar through
the concourse like an earthquake. The vibration shakes my seat
and jolts me into awareness of my own body, as if someone abruptly
grabbed my shoulders and shook me. I am thrust onto the stage,
acutely confronted with the fact of my own embodied presence
and my own subjective status as observer -- but I'm unaware of
my lines. What role am I playing, here and now, within this script?
Where am I located in this matrix of observation? What is my
own subject position vis-à-vis my tracked object?
The nature of my voyeuristic gaze now stands revealed. In scanning
the movements of the precision-woman, I have positioned myself
at the fulcrum of control, establishing a power relation through
which I am reinforced. The precision-woman exists for me and
for me alone, within a contained world that prohibits reciprocation.
She is but an object or a conduit, which anchors my gaze or channels
it. If she were to look back at me -- if her eyes were to meet
mine -- the entire world-system would vanish.
I gradually realize how, in this way, tracking silently incorporates
its own erotic economy, shaping its own enclosed, libidinous,
predatory world -- a world built on desire and the impossibility
of its satisfaction. If I adopt the gaze of the tracker and thereby
preempt the possibility of reciprocity, then my tracking-gaze
becomes something on the order of a stare: the cold, unflinching
stare of the machinic apparatus that sees with me, through me.
It is a look that is uncomplicated with human subtleties, unfettered
with the complications of the flesh and of social decorum. It
neither registers embarrassment nor flirts. It is not constituted
in a subtle dance of revealing and concealing, or of availability
and withdraw. Lacking a sense of reciprocal play, it does not
know when to look away. It cannot "see" or modulate socially;
rather, it can only study, aim, and own.
The precision-driven woman has demonstrated her research technique;
I now must demonstrate mine. What is the real object of my precision-impulse?
Abruptly, I turn away from both the thought and the woman, as
if the precision-woman constituted my own unsustainable Real.
My only recourse is to avoid, or rather, to expand: widening
the scope to reveal the larger matrix of tracking in which we
are both ensnared, the shared stage upon which we both now act.
I allow the media-technological institution to catch us, objectivize
us, and the analytical to give way to the theatrical.
+++
ACCORDING TO Virilio, the real time interface has replaced the
interval that once constituted and organized the history and
geography of human societies. Problems of spatial distance have
been supplanted with problems of the time remaining.[14] Again,
tracking is motored by the need for an instantaneity of action,
where time delays, spatial distances, and "middlemen" are reduced
through computational systems that facilitate the sharing of
human and machinic functions. A combinatory field of perception
arises within a distributed field of shared functions, and a
new form of agency emerges, spanning spatial distance and merging
information from multiple sources.
Consider the new generations of post-SAGE actors: "network-centric" warfare
systems, which aim to develop a worldwide satellite, sensor,
and communications web geared for panoptic global oversight and
instantaneous military response. The goal is a wireless, unified
computing grid that can link weapons, systems, and personnel
in real time, making volumes of information available instantly
to all military and intelligence actors. According to one major
player in this industry, such a system will allow every member
of the military to have a "God's eye view" of the battlefield.[15] Through such a system, the military
predicts that it will be capable of "finding, tracking, and targeting
virtually in real time any significant element moving on the
face of the earth."[16] Tracking
as the ultimate panoptic ideal, propelled by a sense of divine
right, could not be more explicitly stated.
This integrative history -- a history of prosthetic extension
-- belongs to military and mass media alike.[17] The intertwining of human and machinic capacity, in the
generation of a combinatory field of perception, is the history
of popular media itself.
Consider that the spectator and the cinematic apparatus are
mutually dependent in the act of conducting representation. One
must be trained to behave and see in accordance with the conditions
of the device. The viewer is immobilized and sensitized to a
language of movement through which an extensive world is understood.
The human becomes reliant upon the apparatus that populates its
field of vision, adjusting to the rhythmic codes of its conveyance.
A perceptual capacity and a signifying apparatus emerge through
an integration of human and machine.[18] Consider, too, the extent to which television integrates
the viewer in a shared machinic circuit. Reflecting the viewer's
own thought process, it develops its own conventions of simulated
deliberation, absolving the viewer of the labor of decision-making[19] -- as when a laugh track allows
one to maintain a relaxed composure while the machine assumes
the labor of chuckling.
In any spectatorial situation, a subject is distributed within
a larger circuit of engagement determined through technological
systems of communication, storage, sorting, and retrieval, contoured
under the social and institutional construction of knowledge.
A viewing subject is linked or inserted into larger networks
of seeing and linguistic meaning.
As always, time is of the essence. For both the military and
the civilian observer, there is little time for reflection. In
the military realm, reflection adds time and space in which the
target might slip away. It expands, not lessens, the gap between
detecting and intervening, sensing and shooting. In the popular
realm, slowness -- the stuff of reflection and deliberation --
is to be avoided. In a real time media landscape, there is no
time to think.
+++
TRACKING IS, again, not simply conducted through abstract data
about position and movement. It is conducted through forms of
computer-aided visualization. It is conducted through sophisticated
graphic information systems, formatted according to geographic
or other spatial paradigms, oriented for the humans who must
interpret it and transform it into actionable intelligence. These
visual interfaces function in terms of the tradition of cartographic-representation
as well as the tradition of simulation: while the former maintains
a strict division between viewer and image, the latter complicates
that divide, embodying users in a virtual, immersive space, which
reorients or replaces the actual space in which they are located.[20]
These graphic systems have not developed in isolation. They
have developed in conjunction with film and television. They
reflect the conditions of popular news and entertainment media,
as in turn, these media embody the conditions of computer visualization.
There is a constant flow back and forth. To a large extent, tracking
has been integrated into a regime of networked spectacle that
no longer heeds media distinctions. It has helped generate a
landscape of preparedness that traverses media forms and
civilian-military bodies alike.
According to Friedrich Kittler, what we understand as media
are increasingly mere effects on the surface of a much more comprehensive
digital base. As the general digitization of information and
information channels increases, the differences between individual
media are erased. Since any algorithm can be transformed into
any interface effect, media are becoming mere interfaces within
the (increasingly globalized) information circuit.[21] To understand tracking, we are
compelled to look broadly, at the combination of media forms,
agencies, and rhetorical modalities that it registers.
In many ways it is the entertainment industry that has led the
charge. Following the end of the Cold War, the Department of
Defense -- which has been the major source of funding for high-end
computer graphics, visualization technologies, and network infrastructure
for decades -- has become increasingly reliant on commercially-available
items and components, many of which are developed in the videogame
market. In terms of ideas, personnel, and products, there is
a continuous exchange between the military, commercial designers,
and the entertainment industry. Military planners work closely
with industrial partners in team fashion. Research work for high-end
military products is seamlessly integrated with systems in the
commercial sector.[22]
Consider the extraordinary successful genre of "serious games," developed
by the military in the commercial realm, which serve as a combo
of entertainment, military recruitment, training, and public
relations. One such game, America's Army, ranks as one
of the most popular games in history. As military simulations
are adapted to the commercial game market, so, too, are commercial
videogames adapted for military purposes. Once it was the military
that drove the development of graphics and processor hardware.
No longer: it is now the commercial videogame market that drives
it. In much of the developed world, the game industry is reaching
the level of film and television in its importance as a popular
entertainment medium.
One could suggest that film and television are fast on their
way to becoming integrated within a much larger hybrid simulative
field.[23] In a sense, programming like
FX Channel's "Over There," which is about soldiers fighting in
Iraq, is already a simulation: it is the first American television
drama that has tried to process a war as entertainment while
it was still being fought. In such a media landscape, perhaps
simulation is becoming less a modality of representation than
a mechanism of translation: a form of incipience or potentiality
that moves across various stages of enaction.
The desire for realism in tracking does not derive from military
applications alone. It derives from film, television, and fiction.
Developers of videogames and military flight simulators alike
have been influenced by popular films and novels.[24] The
world of the military and the world of entertainment are both
driven by a cultural imaginary, which is a composite of multiple
narratives whether fact or fiction.
+++
SUCH ARE the theaters in which tracking must be situated. It
is part of a vast production machinery that is hungry for content,
realism, and compelling narrative. Back-story is key, requiring
the development of databases of historical and geographical data.
The drive for compelling narrative development in simulations
-- whether from imagined or actual warfare scenarios -- influences
popular news and entertainment programming. One could in fact
suggest that the latter are driven by the demands of simulation.
Consider the relentless 24-hour machinery of contemporary news.
It is a profit center that demands ever-new, constant dangers
for reportage and commodification. It fuels a constant battle
for attention-space, where the whole of reality is transformed
into a dramatic stage for alluring catastrophe. There is no time
to remember, because the next crisis -- always imminent -- demands
our full vigilance. Battle simulations, television shows,
and interactive games inhabit a mutually reinforcing system of
marketable threats, enticements, and protections. A disaster
imaginary takes hold, which traffics across the worlds of fact
and fiction, promiscuously borrowing its parts and depositing
them across a wide range of cultural phenomena. The phenomenon
of "news gaming" is one obvious manifestation -- though the term
is redundant, since news has already been structurally absorbed
within the entertainment machine, with gaming one of its primary
engagement modes.
We are here in the territory of the "logistics of perception
management"[25] --
the realm of spin and "reality control," where facts, interpretations,
and events are mutually shaped to conform to strategic doctrines;
where reality is positioned as something that is inherently pliable;
and where the public becomes a surface for the production of
effects. There is nothing outside of this system, and especially
as it is increasingly able to tap into the affective dimension,
where danger is eroticized. It produces a subject who is prepared
for both disaster and desire, as both are subsumed into a larger
cosmos of affective stimulation: a citizen indoctrinated to "be
ready," in both a physical and cognitive sense, for any call
to action.
A citizen inscribed in the real.
+++
THE SKY OUTSIDE the airport is now ominously dark. The overhead
spotlights have transformed the concourse into an enormous stageset.
More flight delays have been announced (including my own). Travelers
have become agitated and morose. Children are screaming, arms
aflail. Adults hovering menacingly.
The precision-driven woman has boarded her flight. Surely, she
is now following her plane's trajectory on the onboard GIS. Even
though she is gone, I continue my awareness of my own subjective
position as tracker -- if only to more fully inhabit the drama,
probe my role in the script, stay in the game. I aggressively
look for new objects of study. Suddenly, I hear all-too-familiar
address over the intercom system, compelling me to report suspicious
persons. Action! I heed the call, and adopt a position of dutiful
vigilance: the citizen-detective. Eyes narrowed, I scan the concourse
for suspicious behavior. I secretly wonder what kind of suspicious
activity I should be looking for, and what could possibly compel
me, were I to locate a person displaying it, to scurry over to
Security to report them.
I glare at a woman who has stopped abruptly in the main corridor.
She stands idle amidst the flow, the rush of passersby nearly
tumbling over her. (Suspicious deviation in normal patterns of
movement-flow.) I cast a wary glance at a man in a green sweatsuit
as he fondles an object of concern, concealing it from public
view. (Deviant repetitive movement and suspicious level of transparency-avoidance.)
I stare at a man who repeatedly pads his pocket nervously. (Suspicious
level of agitation.) I spot a solitary bag. (Unattended object.)
A book. (Dangerous ideas.)
Across the concourse, a wayward child points in my direction.
Suddenly, I realize the most insidious part of the drill: What
about ME? With this realization, I am transformed. I am the person
at Sartre's keyhole, caught in the act, who knows that he is
seen at the moment he sees. I have now become an object
for the gaze of another. Looked at, I look at myself. My awareness
of my subjective position as tracker has now shifted to that
of my objective position as suspect. I modify my actions accordingly,
submitting myself -- subjectively and bodily -- to this normative
performance-machine. My posture straightens, I look at my watch,
and I am "back on track." The unobtrusive traveler who, edges
smoothed, blends seamlessly into the crowd.
This performance-machine, however, when inhabited fully, does
not necessarily end up reinforcing norms. Rather, it produces
deviance from them. It's only a matter of time. To internalize
the gaze of suspicion is to eventually find wrongdoing in oneself,
even if it has to be self-generated. Guilt is produced, to be
denied or accepted into the calculus of identity.
In this shifting matrix of tracking, it is but a short distance
between tracker and suspect. Or more accurately, there is no
distance at all: for to track in one context is to become target
in another. If the voyeuristic position of the tracker is the
key subject position for a new consumer-security culture, then
perhaps the target is its key object position, which always overlaps
with it.
+++
IF TRACKING moves toward an instantaneity of action -- eliminating
time and space intervals and connecting multiple actors, human
or not, as if they were one -- then in the extreme case, as Virilio
would have it, this real time arena is one in which "coincidence" takes
the place of communication [26],
and the emphasis shifts from the "standardization of public opinion" to
the "synchronization of public emotion."[27] In
a real time world where there is less and less time to act, or
where action plays out in barely-measurable fractions of seconds,
interpretive attention must turn away from exterior movements
and instead toward "interior" states: dispositions to
act that accumulate just at the horizon of the visible.
We are talking about incorporealization not representation.
Implication, not objectivity. Bodily intensities, not linguistic
mediation. A domain that is occupied with qualities of movement
and rhythm, rather than calculi of symbolic positioning. A domain
that traffics in motivating power, rather than in meaning or
rational logic.
Rather than that of the effective, this is the domain of the
affective. What is the difference? If we follow Deleuze's description
and understand affect as a modality of perception, then it is
one that ceases to yield an action and instead brings forth an
expression. It is a movement that is not engaged outwardly (with
visible effects) but rather absorbed inwardly -- a tendency or
interior effort that halts just this side of doing. It is about
how one experiences oneself as oneself, or senses oneself from
the inside:[28] the
perception of one's own aliveness, vitality, and changeability,
which can be sensed as "freedom."[29] It
is the body's sense of the aliveness of a situation, which also
moves across the intercorporeal world,[30] generating
a sense of coincidence between subject and object. As such, it
allows us to further toggle between the positions of tracker
and target, to the extent that these distinctions blur.
This is a contradictory domain, where scopophilic pleasures
and surveillant anxieties cohabit. "Morbid curiosities" flourish.
Violence is both horrific and pleasurable. To acknowledge this
domain is to admit danger and conflict as constitutive elements
of attraction -- manifest in the unpredictable, perilous web
of intrigue that pulls us into the narrative world, and which
compels us to inhabit the drama. In the next moment, we could
be the victim. The tracker could be target. We do not know what
danger lurks ahead, but we must continue at our peril. At any
moment, desire could meet its constitutive other -- death. As
Bataille would remind us, what compels us is the possibility
of union.
This is a domain that brings us closer to the real. We will
try to track and capture it, as quickly and efficiently as possible
-- as I do within the paragraphs of this text. I try to put my
finger on it, touch it with precision, press it into the service
of argument. Yet it cannot be assimilated. It cannot be incorporated
into the symbolic order of language or into the domain of shared
images. It is however a necessarily illusion, for without it,
our entire apparatus of signification would crumble. Tracking
would cease to exist.
Which is why, when we consider the real object of the precision-impulse
-- a technologically-enabled drive to augment human capabilities
by developing new human-machine composites, or a technologically-enabled
drive to reduce mediation and offer a form of direct connection
to our real objects of inquiry? -- we must acknowledge the extent
to which these effective and affective dimensions are complimentary.
Hence the embodiment of the dynamic in this essay.
+++
ANALYTIC or performative? Objective or implicated? Onstage or
off?
+++
THIS AFFECTIVE space-time of bodily awareness, disposition,
and readiness is one that has become increasingly measurable
and analyzable[31] through new technologies of tracking
and filtering. These technologies are able to probe into the
intimate and nearly instantaneous states of bodily movement,
orientation, disposition, and mood; array them as calculations,
statistics, and simulations; and cross-reference them with databased
records of consumer or citizen behavior. This produces a newly
constituted body of measurable states and functions -- a new
ontological state -- whose inclinations to act are quantifiable
and understood as predictable. Inclination-position scripts an
object that is already ahead of itself, a shadow future state
that exerts a strong gravitational pull. It plays out in new
systems of production that aim to narrow the intervals between
conception, manufacturing, distribution, and consumption -- shrinking
the delays between detecting an audience pattern and formatting
a new enticement that can address it. It plays out in pre-emptive
policing and warfare systems that aim to close the gap between
sensing and shooting. And it plays out in videogames, where one
doesn't look at the moving target directly so much as anticipate
its future position.
According to John Armitage, the U.S. Department of Homeland
Security's "Be Ready" campaign operates on this space of imminent
mobility. The "readiness" it promotes has no real object, and
is simply perpetuated in a kind of self-generating machine. Yet
it is a profoundly operational space, where the individualized "desire
for mobility" -- the consumerist impulse -- is recoded and displaced
onto the theaters of embodied threat.[32] Desire and fear cohabit here,
at the threshold of action, as such concepts as "freedom" do
double duty, promoting a freedom of mobility as well as a sense
of freedom that can only result from "defending our way of life" --
that is, the right to own and consume. Buying, then, functions
as both pleasure and defense: a form of bodily and social enhancement,
and a form of defense against that which would threaten it.
This is an interlocking mechanism of acquisition and defense
that becomes the very condition of mobility -- a "freedom of
mobility" that is about defending the right to own and circulate
objects, to constitute oneself as an object to be marketed, to
defend these objects from harm, and to forge new pathways within
unruly, "dangerous," or adventurous market territory. It is a
process of defining the self in terms of an unbounded menagerie
of attractions and fears, which leaves it forever lacking. Through
an interlocking mechanism of selling and consuming, looking and
buying, acquiring and defending, one grazes along endless arrays
of enticements offered up for the desirous and protective eye
-- enticements that are aimed at the replication of desire in
the eyes of others, or of drawing the groundlines of defense.
+++
"READINESS," then, probes the embodied dimension of the perceptual
mode of tracking. It is a useful analytical concept because it
de-privileges the visual, or concepts of the perceptual that
do not fully engage the affective dimension -- as we find in
the ocular-centric discourses of visual studies. It maintains
a dimension of pleasure, ignored in many theories of contemporary
power. For it is not simply repressive in a disciplinary sense:
it is also excessive.[33]
Through the scrim of readiness, we can understand tracking as
characterized by a shift toward real time engagements and continuous,
heightened states of alertness and preparedness, in such a way
as to generate an embodied state of receptivity for both conflict
and libidinous consumption. It produces the body as a
receptive site for both fears and attractions, integrating combat
and commodity.
What is needed in order to address this landscape is not only
a biopolitics but, as Nigel Thrift suggests, a microbiopolitics.[34] If new technologies of networking,
speed, and tracking have opened up this site of the micro --
the affective space of intimate bodily awareness, disposition,
and readiness -- then this is a space that can be politicized.
+++
A LARGE BODY of theoretical work has focused on the delocalizing
or deterritorializing effects of real time technologies. They
are often regarded as having contributed to the evacuation of
geographical space, overriding the specifics of place and distance.
Virilio, for example, has often suggested that real time technologies
and their accompanying dimension of "liveness" have prompted
the disappearance of physical space -- in other words, that "real
time" has superceded "real space." For him, such deterritorialization
can only lead to inertia.[35]
What we are witnessing today, however, is not a one-way delocalization
or deterritorialization, but rather a volatile combination of
the diffused and the positioned, or the placeless and the
place-coded. Perhaps nowhere has this been more apparent
than with mobile GIS and location-aware technologies. These technologies
and discourses are serving to weave together degrees of temporal
and spatial specificity. They are helping to generate an emerging
precision-landscape where every object and human is tagged with
geospatial coordinates: a world of information overlays that
is no longer virtual but wedded to objects and physical sites.
Communication is tagged with position, movement-flows are quantified,
and new location-aware relationships are generated among actors,
objects, and spaces.
Tracking has played a primary role in this shift. Its landscapes
of inclination-position fuel the geospatial interfaces -- such
as evidenced in Google Maps and the C5 GPS media player[36] --
which are becoming important modes of access to any phenomenon.
As media become contextualized with geospatial data and become
interoperable, the web is transformed into a real time atlas
of sorts. The geospatial web browser emerges as a primary interface.
Reading and researching, in this case, is transformed into a
search-and-target mission -- a cut-through-the-clutter, precision-driven
viewing experience that, as always, is both fueled and delimited
by media-technologies and their institutions. These technologies
and institutions determine specific rules that circumscribe how
we search, speak, and write. Within their matrices, actors, objects,
and sites coalesce. New cartographies arise.
With its instantiation in location-aware media, has tracking
helped inscribe us in the real, or has it, following Zizek, culminated
in its opposite -- theatrical spectacle? To what extent does
conflict -- whether in terms of competition, war, or drama --
provides its necessary friction?
+++
I BOARD MY FLIGHT at last and enter a new arena of performance.
The cabin lights dim, the engines roar, and the plane accelerates.
The man across the aisle from me -- a blurry mass of anxiety
and pleasure -- grips the armrest, thrusts his head back, and
opens his mouth in a wild grimace. Fear or delicious exhilaration?
A roller coaster ride or a dance with death?
The plane levels off, and the cabin springs to life. A chorus
of gadgets lights up across the aisles: seat-mounted monitors,
DVD players, laptops, videogames. A carnival of media inputs,
bathing the cabin in the glow of otherworldly distraction. All
passengers are absorbed into a world of entertainment: a spectacular
nonplace that is everywhere but here. I consider for a moment
that tracking -- precision-guided seeing for a mobile, competitive,
and accelerated consumer-security culture -- is fast absorbed
into a much more constitutive mode of engagement.
What is that mode?
My seatmate plugs into her game console, as I type the cliffhanger
for this act.
+++
Acknowledgements
With special thanks to John Armitage.
Notes
[1] Martin Heidegger. "The
Age of the World Picture," reprinted in Timothy Druckrey, ed., Electronic
Culture: Technology and Visual Representation, London: Aperture,
1996, p. 49. For an important discussion of the contemporary
relevance of Heidegger's work see Arthur Kroker, The Will
to Technology and the Culture of Nihilism: Heidegger, Nietzsche,
and Marx, Toronto: University of Toronto Press, 2004, especially "Hyper-Heidegger:
The Question of the Post-Human."
[2] Slavoj Zizek. Welcome
to the Desert of the Real, London: Verso, 2002.
[3] Ibid.
[4] This insight
is that of Lars Spuybroak, cited in Mark B. N. Hansen. New
Philosophy for New Media, Cambridge: MIT Press, 2004, p.
123.
[5] One could begin
with the development of radar during World War II, or even much
earlier. But my emphasis is on computer-enabled tracking. I will
understand tracking here in its computer-assisted, rather than
earlier analog, forms
[6] Peter Galison. "The
Ontology of the Enemy: Norbert Weiner and the Cybernetic Vision," Critical
Inquiry 21:1, Autumn 1994, pp. 228-266. See also Peter Galison. "War
Against the Center," Grey Room 04, Summer 2001, pp. 6-33.
[7] Paul N. Edwards. The
Closed World: Computers and the Politics of Discourse in Cold
War America, Cambridge: MIT Press, 1996, pp. 1-15.
[8] Felix Guattari. "Regimes,
Pathways, Subjects," in J. Crary and S. Kwinter, eds., Incorporations,
Cambridge: MIT Press, 1992, p18.
[9] Felix Guattari. The
Three Ecologies, London: Athlone Press, 2000, p48.
[10] For a comprehensive
analysis of the history of SAGE, see Paul N. Edwards. The
Closed World: Computers and the Politics of Discourse in Cold
War America, Cambridge: MIT Press, 1996.
[11] Heidegger,
pp. 57-58.
[12] Edwards,
pp. 1-15.
[13] N. Katherine
Hayles. How We Became Posthuman: Virtual Bodies in Cybernetics,
Literature, and Informatics, Chicago: University of Chicago
Press, 1999, pp. 19. This book is essential reading for anyone
who wants to understand the privileging of information over embodiment,
across the wartime sciences and cultural products of the twentieth
century.
[14] Paul Virilio. Open
Sky, trans. Julie Rose, London: Verso, 1997, pp. 10, 19,
30.
[15] "A Network
of Warfighters to Do Battle in 21st Century Conflicts," New York
(AFP) Nov 13, 2004, from SpaceDaily.com, 15 Nov 2004. Thanks
to Irving Goh for this forward.
[16] General Fogelman,
speaking to the House of Representatives, cited by Paul Virilio
in Strategy of Deception, London: Verso, 2000, pp. 17-18,
from an article by F. Filloux entitled "Le Pentagone la tête
dans les étoiles" in Libération, 20 April
1999.
[17] For a brilliant
discussion of this integration, see Ryan Bishop and John Phillips. "Sighted
Weapons and Modernist Opacity: Aesthetics, Poetics, Prosthetics," Boundary
2, 29:2, 2002, p. 158-9.
[18] Sean Cubitt. The
Cinema Effect, Cambridge: MIT Press, 2004.
[19] Eliane Scarry. "Watching
and Authorizing the Gulf War" in Media Spectacles, Marjorie
Garber, Jann Matlock, and Rebecca L. Walkowitz, eds., London:
Routledge, 1993, pp. 57-73, as cited in Margaret Morse. Virtualities:
Television, Media Art, and Cyberculture, Bloomington: Indiana
University Press, 1998, pp. 36-67.
[20] This definition
is from Lev Manovich. The Language of New Media, Cambridge:
MIT Press, 2001.
[21] Friedrich
Kittler. Grammophon, Film, Typewriter, Stanford: Stanford
University Press, 1999.
[22] My discussion
of the integration of the military and entertainment industry
owes a huge debt to Tim Lenoir's pioneering research. See Tim
Lenoir. "All But War is Simulation: The Military-Entertainment
Complex," Configurations, Fall 2000. Tim Lenoir and Henry
Lowood. "Theaters of War: The Military-Entertainment Complex" in Kunstkammer,
Laboratorium, Bühne--Schauplätze des Wissens im 17.
Jahrhundert, eds. Jan Lazardzig, Helmar Schramm, and Ludger
Schwarte, Berlin: Walter de Gruyter Publishers, 2003, pp. 432-64.
[23] This statement
makes reference to Lev Manovich's statement that "Born from animation,
cinema pushed animation to its periphery, only in the end to
become a particular case of animation." Manovich. The Language
of New Media, p. 302.
[24] Tim Lenoir. "All
But War is Simulation: The Military-Entertainment Complex," Configurations,
Fall 2000.
[25] John Armitage. "Beyond
Postmodernism? Paul Virilio's Hypermodern Cultural Theory," in
Arthur and Marilouise Kroker, eds., Life in the Wires: The
CTHEORY Reader, Victoria: CTHEORY Books, 2004, pp. 354-368.
Paul Virilio. War and Cinema: The Logistics of Perception, trans.
Patrick Camiller, London: Verso, 1989.
[26] Paul Virilio. [CTRL]SPACE:
Rhetorics of Surveillance from Bentham to Big Brother,
Thomas Levin, Ursula Frohne, and Peter Weibel, eds., Cambridge:
MIT Press, 2002, p. 112.
[27] Paul Virilio. "Cold
Panic," Cultural Politics, Vol. 1 Issue 1, 2005 p. 29.
[28] Hansen. New
Philosophy for New Media, pp. 134-5.
[29] Brian Massumi.
cit. in Nigel Thrift. "Intensities of Feeling: Towards a Spatial
Politics of Affect," Geografiska Annaler 86 B (2004),
p. 61
[30] Nigel Thrift. "Intensities
of Feeling: Towards a Spatial Politics of Affect," Geografiska
Annaler 86 B (2004).
[31] Ibid, p.
65.
[32] John Armitage. "On
Ernst Juenger's 'Total Mobilization': A Re-Evaluation in the
Era of the War on Terrorism," Body & Society, Vol. 9(4),
2003, p. 204.
[33] J. McKenzie.
cit. in Thrift, p. 64.
[34] Thrift, p.
69.
[35] Paul Virilio.
in John Armitage, ed., Virilio Live, London: SAGE, 2001.
[36] http://www.c5corp.com/projects/gpsmediaplayer/index.shtml
Jordan Crandall (http://jordancrandall.com)
is a media artist and theorist. He is Assistant Professor of
Visual Arts at the University of California, San Diego. His current
project Under Fire, concerning the organization and representation
of war, is sponsored by the Bildmuseet in Sweden and will launch
this winter at the Kunst-Werke, Berlin. Vols. 1 and 2 of Under
Fire were published last year by the Witte de With center
for contemporary art, Rotterdam. Crandall is also currently completing
a new video installation entitled Homefront, which explores
the psychological dimensions of the new security culture.
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