The Premise of Recombinant Architecture: One
Benjamin H. Bratton
pdf (223 Kb)
(The essay below was recently published in Italian translation
as La premessa
di unarchitettura ricombinante: prima parte in Architettura e
cultura digitale, edited by Livio Sacchi and Maurizio Unali, Skira Biblioteca
di Architettura (2003). It is a collaborative project with Hernan Diaz-Alonso
that explores the formal horizons of biotech architectonics is profiled in the
current issue of RES. This project was recently presented and installed at the
Chicago Museum of Contemporary Art. A very large scale prototype is planned for
construction in Costa Rica in August 2003, and a publication in Architectural
Record is pending. Thanks to Geert Lovink for formatting the text. Benjamin)
Recombinant architecture examines the deep cultural impact of biotechnologies,
including genetic, genomic and transgenic engineering, on the architectural
imagination.
This short essay maps several of theoretical and ethical positions
on the dark matter of recombinant design, and seeks to clear the
ground for a
material architecture
based on these complex technologies of self, space and matter. Recombinant
architecture explodes allegorical relationships between body and
structure, incorporating
biologic and architectural bodies into indiscrete and reversible
interiors and exteriors including cyborgs and transgenic bodies,
generative tissue
textiles,
body-architecture hybrids, replicating habitats and genetically engineered
architectures and building materials.
Recombinant architecture is multiple, and this essay considers
it according to three interrelate indexes: (1) the conception of
architectonic
forms
in the image
of genetic, biomorphic corporeality (architecture as physiognomic
index of the posthuman), (2) the deliberate fashioning of recombinant
bodily
forms (genomic
entities in the image of architecture) and (3) the application
of artificial biomaterials in the construction of the built environment
(architecture
as the result of genomic design) - from bodies to buildings and
back
again. [i]
Genomic Programs/Bodies
Recombinant technologies (genomic mapping, gene therapy, nanobiotechnologies,
etc.) radically refigure the body as a site of production, reproduction,
habitation, sensation, ambulation and temporal becoming. Because
these sitings co-ordinate
with architecture úas scale, shelter, symbol, and scenario
- we anticipate that recombinant technologies will impact architecture
in
an equally radical
fashion.
Even as genomic and transgenic design destabilizes the very bodies
with which we inhabit our shared worlds, what is most crucially
at stake is
not the
physical body per se, but rather the local and global social
institutions built over
centuries upon concepts of the body as stable, natural referent.
As the biological bodily
medium fragments from universal singularity to (digital) genetic
assemblage, the worlds we define through the body become themselves
equally destabilized
and redetermined by recombinant imaginaries. Any institution
based on bodily discourses is a potential site for some recombinant
revolution
(the family,
the home, the nation-state, space itself,) and this leads us in several
contradictory and sometimes dangerous directions. The 21st century will be populated
with genomically reflexive/self-conscious children, born and growing in bodies
known to them as inhabitable expressions of binary code.
[ii] Are we populating the early years of a eugenic century with
a nightmarish biotechnological
singularization of humanity? Are we also participating in the
first years of a new society of biomaterial freedom, an architecture
of the
self
that
will
allow (and demand) new reflexive practices of bodily expression
and purpose?
As allegory, the genetic turn animates several contemporary architectural
projects. But as tactile and textile materiality, and as a sociocultural
unconscious
that underlies every program, the eventual impact
of genetic technologies can hardly now be measured. Recombinant
architecture is
a radical requestioning
of the most fundamental programmatic assumptions about the logical
affordances of built space. When both architecture and the bodies
that inhabit it
are themselves both organic and inorganic, when both are materially
alive and
not-alive, when
the natures of both are understood as artificial and artifactual,
the first premises of their interactions in space and over time
are reopened.
Genetic Architecture: Algorithmic Biomorphology the conception
of architectonic forms in the image of genetic, biomorphic corporeality
(architecture as
physiognomic index of the posthuman The genetic imaginary has
insinuated itself across architectural
investigation in a variety of ways, and drives several experimental
approaches. [iii] Incursions into genetic architecture elaborate
the epistemic centrality
of a now genomically self-conscious body as a methodological
index of structural investigation. The genetic body names and
contains
multiple, incongruous
animate forms to be given architectural expansion. For each,
attention is paid to genetics
and genomics as figurative principles that transcend and extend
purely
biological processes into more comprehensive bio-technical systems.
For Karl Chu, organic and inorganic phyla intermingle in mutually
constitutive limit-horizons of informational materiality. These
territorializations emerge in vivo across the physicality of
earth-surface as multiple
algorithmic
transvaluations.
Genetic space is the domain of the set of possible worlds
generated and mitigated by the machinic phylum over time. This
is the zone of emission radiating
out from the decompression of reality, a supercritical explosion
of genetic algorithms latent with the capacity to exfoliate out
into genetic space. This is not a passive
receptacle but an active evolutionary space endowed with dynamical
properties and behavior of the epigenetic landscape. [iv]
According to Chus theory of a hyperzoic space, laws of
physics that ordinate the play between genotype, phenotype and
environment,
are themselves
evolving,
and are condensations of multiple manifest and virtual modulations
of genetic-algorithmic enunciation. Chu names the emergence of
a Hyperzoic Era, in which information-as-capital
and capital-as-information, condense and decode into manifold
species of artificial life. [v]
Manuel De Landa, now teaching in the architecture and planning
graduate school at Columbia, maps the promiscuous intraevolution
of geologic,
linguistic, biological and mechanical intelligences across multiple
sites of intensification
and convergence.
Within De Landas transversal history of polyscalar incorporation,
architecture becomes a site for the manifestation of multiple
concurrent evolutionary
vectors: semiotic, military, meteorological, and viral. This
evolution of forms is realized
by the differential interrelations of genetic replication and
dynamic environments. The plural agencies of design are located
across the
two: in the incremental
durations of singular life spans and in the limit trajectories
of impact they have on the habitat. Environmental history persists
- is translated
and miniaturized-
in both the genetic signatures of the traits for which it selects,
and in the species-bodies animated by those same genetic signatures.
This animation inscribes the inhabited, material world according
to mediated parameters of use, exchange, signification and symbolic
excess. How a given
form comes to occupy a given position within the actor network
of human and inhuman
agency, from the microbial to the continental, and the contingent
durations of those variant occupations, is the architectonic
horizon of code.
Mutation, noise within the infogenetic signal, locates the principle
of variation (innovation) within the bioinfomatic code that always
already
contains its own
contradiction, its own possibility for random alternative iteration.
But any mutation (any innovation) has duration only to the extent
that it has
mediation,
that it can sustain a circuit on a given environmental scale.
To do so entails a transfiguration of value between bodily limit-form
and environmental
limit-horizon
- a reterritorializing of the machinic architectonics of inhabitation.
These take place on multiple temporal scales, from nanoseconds
to millennia, and as
a Geology of Morals fabricate with us the condition of durable
space.
It is precisely on the fissuring cusps of such convergences and
divergences that Marcos Novak locates the evolutionary logic
of architecture
itself. For Novak,
the emergence of the digital as a sovereign space constitutes
a novel speciation within the genealogy of architectonic investigation.
Far
from being mere
tool, digital spatiality is a new body, a new environment and
new
condition of intra-
and interselective pressures of ecto-, exo-, xeno- and allogenesis
as architectonic event-machines. [vi] Building and hyperbuilding
become phenotype, a manifestation
of form according to the conditional pressures of transitory
economies of space-habitation. Because digital architecture constitutes
a
vector of epistemological speciation
from purely molecular architecture, allogenetic processes can
be anticipated. Modulations of systemic form that emerge on the
digital
savannah will in
turn be spliced into the host bodies of physical architecture.
The precondition of
this hybridization is the evolutionary differentiation of the
digital as a discrete axis of code-form-selection, and its ability
to thereby
generate
otherwise unforeseeable
mutations to be later recouped.
Greg Lynns Embryological House, likely the most publicly appreciated genetic
architectural project, reimagines dwelling according to genetic form as a first
principle of iterative animation, You can start with a primitive (in other
words, highly symmetrical) form, like an egg, and start to develop rules for
breaking the symmetry, is the strategy I took with the Embryological House. Its
designed as a roughly spherical form, which has all the linkages and connections
of components to it, and then you set maximum and minimum limits for each of
those components, and then the interaction of all of those things is what gives
you the endless possibilities of mutation. [vii]
The Houses double skin reacts and anticipates sunlight and environmental
variables according to data received and adjusts itself accordingly. Like an
animal body, the House-body modulates its posture to any surface, and architectonic
apertures are really orifices; the door is sphincter-likeSand
irises open and shut.
In important ways Embryological House (and perhaps Genetic Architecture
as a whole, as of this moment) remains too beholden to traditional
architectural problematics.
For all its very real merit, the Embryological House is an icon
of the genetic
metaphor in architecture, and in its signaling of bodily forms
and human morphologies for building systems remains, it remains
at this
stage of
its evolution, allegorical
of genetic processes. The dwelling system looks like the outcome
of genetic processes, the biological body, but is it itself a
genetic process? It
is undecided whether
Embryological House is yet genetic architecture, or rather still
architecture
about genetics. The SF story that ends Embryological House leaves
all the mutation on the architecture. [viii] But we, the corporeal
inhabitants,
want to be part
of the mutation too! Nevertheless, for recombinant architecture,
the clear
brilliance of Lynns project will be more fully realized
when the Embryological House is (a) grown in a dish, and/or (b)
when it
is able
to sexually reproduce.
Post bodies the deliberate fashioning of recombinant bodily forms (genomic
entities in the image of architecture)
Recombinant architecture presumes the wisdom of these projects
and is an elaboration of them. But where genetic architecture
in these
instances
infers or applies
genetic grammars into the moment of creating formal architecture,
recombinant architecture looks to the figure of the artificially
designed body (genomically,
surgically or otherwise realized) as a cyborgian measure of both
structure and inhabitant. To locate the genetic turn in flesh,
and not just in replicant
codes
or bodily signifiers, is based on comprehensive precedent. The
body is the first architecture: the habitat that precedes habitation.
Architecture
looks toward
the body for its telos, its image of unified singularity, its
continuous historicity. The condition of embodiment and its material
poetics
of scale, temperature, solidity
and pliability, reproducibility and singularity have located
the horizon of design from Vitrivius to Virilio.
But bodies, sliced into component subvariables and statistical
predispositions, are imaged now as genomic territories, as cities
of DNA-events. Bodies,
fleshy viscous bodies, are now not only the first architecture;
they are practically
the first digital architecture. DNA is binary code: it is a computational
principle, and it images of the body as a mutable infomatic field.
But the body-as-digital-medium,
still at the foundation of the architectural imaginary, is like
other digital media available to cut & paste mixology. A recombinant architecture conceives
the design of the built environment according to the discursive technology the
genome, DNA makes architecture. The bodily forms
it produces are themselves architectonic in the highest order.
These genomic manifestations
are like other naturally occurring architectures, both incredibly
perfect as
they
are, and also available to the modifications that practical and
symbolic habitation makes from them.
From Prometheus to Rabbi Loew and from Victor Frankenstein to
Stan Lee, hero-villain creators are signatories of the complex
condensations
of
body, biology, technology,
and myth that appear as quasi-human icons of emergent technological
systems. [ix]
In 1995, Dr. Joseph Vacanti, a transplant surgeon at Harvard,
cultured
a human ear under the skin of a mouse. The workable ear was removed
and the mouse
survived in tact. Vacantis mouse is a genesis figure for
an era of radical elective restructuring of what bodies are as
machines, and
machines
are as
bodies - an origin myth for multiple new design practices. This
startling transgenic being-object is a contemporary Chimera,
is partially magic.
[x]
The image of the Ear Mouse is an icon of radical tissue engineering,
of the
creative violence of science, and of the biological body now
recombinant architectonic
form. [xi]
For legal, ethical, and technological reasons, the ultimate realization
of genomic digital auto-fabrication may never be fully realized,
but at the level of primary
mechanics the ultramodern Body is already a highly recombinant
form. Even a cursory read through the advertisements for innovative
elective
surgeries
in any newspaper
makes this clear. Extreme body modification is a decidedly architectural
discourse and practice. It is a deliberate renovation of that
first habitat (of the self),
and of the public production of performative space (of the singular
Other). This practice takes many guises that each constitute
qualitatively different
architectonic
visions, some toward a radical alien, others toward a singular
standard, though often what appears at first to be one, turns
out to be the
other. From piercing
fads to elective surgery, the financial and symbolic economies
of radical body modification are the precursors to a potential
era of
radical genomic
self-fashioning.
But where piercing, tattooing, or even more radical modifications
like implants and other plastic surgeries, are interesting in
their location
of structural
redesign in the flesh, it is the She-Male that most decisively
signals the sort of Chimeric complication toward which recombinant
architecture
always gravitates.
The She-Male, the both/and of human bio-sexuality, is more that
an affective refinishing of the corporeal form, s/he sites the
reconfigurability
of
even the most primary and significant structural elements of
the body. For recombinant
architecture, transsexuality is a key design index. It situates
technobiology as a malleable and reflexive structural language
that can be articulated
in deliberately novel ways. Transsexuality also complicates the
alibi of deep function that accompanies
speculative research into recombinant technologies. The surgeries
are not exactly medical procedures, nor are they merely cosmetic.
[xii] They are metamorphoses
into
innovative liminality, and productive disruptions of the categorical
universals that arbitrarily determine the premises of both architecture
as body, and
body as architecture.
The body around which we situate the premise of recombinant architecture
is reconfigurable, but not necessarily organic. Bruno Latours
work locates the production of structural agency inside and across
both human
and non-human
actors. These
organic-inorganic circuits mutually contextualize and activate
each other in practical performance. These actor-networks also
locate the
sites
where desire
flips from organic to inorganic modes of investment and back
again, from the incremental artificialization of the sensual
body to the sensualization
of
the anthropomorphic artifact. That is, correspondent to the surgical
refiguring of
plasticized performative-aesthetic self is the eroticizitation
of the inorganic matter.
Recombinant architecture re-designs the built environment both
as and with artificially derived biomaterials. This is only possible
because it first
understands the
primary figure of biomateriality, the habiting organism, as itself
an architectural event. As ever, buildings become bodies only
as bodies become buildings.
Because we look at architecture as genetic bodies, we look at
genetic bodies as architecture
[xiii].
This conversion is also one between newly confused axes of interiority
and exteriority. As we come to imagine building systems in the
terms and technologies
with which
we understand our own bodies, as expressions of genetic code,
and also come to imagine our bodies as expressions of architectonic-aesthetic
criteria, a kind
of symbolic cannibalization takes place. The body eats the space,
as
the space eats the body. This omnivorous circuit will only intensify
as we
come
to realize úfor
reasons practical and affective- architecture that you can literally
eat.
Genomic spatial systems: the application of artificial biomaterials in the
construction of the built environment (architecture as the result of genomic
design)
As the application of genetic material engineering to the design
of physical habitats (and the reconceptualization of the material
body as a now configurable
architectonic entity) recombinant architecture collapses literal
gaps between body and architecture, and names the emergence of
artificial/ artifactual
genomic habitats. An ever-growing library of structural biomaterials,
genetic and genomically
designed fabric systems, measured in nanometers and kilometers,
is being employed in medicine, agriculture, military and even
conceptual art. Recombinant
architecture
activates these as architectural media for the purposes of making
durable human habitats.
The premise of recombinant architecture is not simply for artificial
biomaterials to replace traditional materials in the formation
of traditional forms,
spaces, and programs (box, room, dwelling, house.) It is not
satisfied by biomorphic
chairs, nor even chairs made of genomically designed materials.
The premise rather is to explode the sitting-machine into new
bodies of spatial narrative,
new modes of habitat-circuit, new questions, and not just new
answers. This redefinition of program from the DNA out will
undoubtedly result in several recognizable forms. Buildings,
like bodies, have membranes, and the vocabularies of skin should
only become more pronounced. Buildings, like bodies, have orifices,
and the materialities of interiorization/ exteriorization should
likewise become
further pronounced,
even as bodily-programmatic conventions based on them (kitchen/bathroom,
for example) mutate beyond recognition.
The deliberate material design of tissue engineering is a far
more advanced practice than many readers in the architectural
community
may realize.
The range and precision
with which structural biomaterials can be elaborated in the laboratory
is astonishing. Pigs may even soon fly. [xiv]
Tissue Culture Project has made pig wings. For reals. Guy Ben-Ary,
Ionat Zurr and Oron Catts are genetic artists at the University
of Western Australia
in
Perth. In 2000 they took umbilical pig stem cells and cultured
them into and across a sort of biopolymer net. Like ivy growing
into a
lattice, the
cultured
pig cells multiplied and grew along this biopolymer infrastructure
shaped into the form of little wing. The pig wings will be animated
(flapping?)
by muscle
tissue harvested from rats. Next on the agenda for Tissue Culture
Project is to grow steak in a dish from cells taken from a still-living
sheep.
They plan
to eat the steak in the immediate vicinity of the donor animal.
Welcome cruelty-free meat. [xv]
If mammalian flesh can be conceived, designed and
constructed with this level of precision, we anticipate that
media that can be
done at two inches
by two inches today could be realized tomorrow at twenty inches
by twenty inches, then twenty feet by twenty feet, then even
two hundred
feet by
two hundred
feet. Witness a dramatic debut of the structural-architectural
career of flesh, in
which the bodily matter interacts with structural systems to
create highly intricate material forms.
But Tissue Culture Project is far from the only radical gambit.
Makoto Asashima if the Institute of Medical Technology at Tokyo
University
led the team that
grew frog eyes. These were grown from stem cells and implanted
into blind tadpoles, which could see after the implantation.
The now-sited
tadpoles
grew into frogs,
which could still see with their artificially realized eyes.
[xvi]
Nexia Biotechnologies of Quebec have injected a spiders gene into a goat
named Willow. Willows milk will be processed so the protein can be used.
This silk, called Biosteel, is many times stronger than steel and has a breaking
strength of nearly three hundred thousand pounds per square inch. It is also
25 percent lighter than synthetic petroleum-based polymers. Another advantage
of spider silk is that it is compatible with the human body. BioSteel could
be used for strong, tough artificial tendons, ligaments and limbs. The new material
could also be used to help tissue repair, wound healing and to create super-thin,
biodegradable sutures for eye - or neurosurgery. Nexia
anticipates the production of very large quantities of BioSteel
the material could
be used
to create microscopic, super strong sutures for operations, or
as aircraft skin,
or in bulletproof clothing. Biosteel could also be used as architectural
media. [xvii]
Projects like Nexias afford architectonic machines through
the merging of genetic material from different species. This
transgenic
system frames
the genetic landscapes of multiple species vast territories of
recombinant media.
Even organic and inorganic incorporations are mutually constitutive
within and across transversal evolutionary striations. Organic
and inorganic
machines, animal
and machinic phyla, are already coordinated forms in mutual evolutionary
constitution. Accordingly, xenotransplantation, should be comprehensively
conceived not just
as transgenic (between genus) but also transphylic (between phylum).
Reflexive architecture manifests from the indiscrete incorporation
of the genetic-machinic
codes of these multiple animal-machines. [xviii]
One step toward realizing that incorporation as an architectonic
medium is to realize it as an organic one. In January, scientists
at Kinki
University near
Osaka announced that they had spliced spinach gene into a pig.
[xix] By splicing the spinach FAD2 gene into a fertilized pig egg,
then implanted
into
a pigs
womb, scientists were able to convert about a fifth of the piglets saturated
fatty acids into healthier linoleic acids. The first clear advantage
is that these pigs, now yet further translated into pure pork-machines,
are healthier
for humans to eat. The blending of animal and vegetable code
allows for the production potentially more radically combinatory materials, which
may be appropriate for eating, living in, or both.
Genomic Affect and Instrumental Sustainability: Bio-Ethics of Multiplication
and Singularization
The social, cultural and ethical implications of these questions
raised by human, mammalian, or living organic materials as architectural
media
are
enormously complex. This literally organic architecture can be
benign, such as Paul Laffoleys
vegetable house, or horrific, such as the human skin lampshade
of Buchenwald. [xx]
But the risk of very real danger cant dissuade us from activating genomic
technologies and making potentially crucial design interventions. The vision
of a truly sustainable architecture extends the responsibility of the designer
to the molecular and genetic levels of materiality. Accordingly, architecture
as a deliberate organization of matter into durable form must locate its perspective
as accountable to every possible option for the ecologies of production-as-consumption
and consumption-as-production. Guided by this principle, William McDonough and
Michael Braungart explain how products can be designed from the outset
so that, after their useful lives, they will provide nourishment for something
new. They can be conceived as biological nutrients that will easily
reenter the water or soil without depositing synthetic materials and toxins.
Or they can be Otechnical nutrients that will continually circulate as
pure and valuable materials within closed-loop industrial cycles, rather than
being recycled - really, downcycled - into low-grade materials and
uses. [xxi]
But simultaneous to the utopic logic of this vision, is also
dangerous technologization of biological expression, a reduction,
in a Heideggerian
sense, of material
(animal, vegetable, mineral) not just to genetic-chemical retention
cycles and matrices,
but to something artificially available to what we
might call a post-natural
attitude, a utilitarian reduction of the givenness
of being to
an instrument of recombinant invention. [xxii]
One of the foci of recombinant architectures focus on the
body is a foregrounding of desire as both an engine and benchmark
of good design, Will the architecture that results from
the sustainable eradication of material/symbolic
expenditure be more livable, or just more rational? After Heidegger,
Paul Rabinow
characterizes this
later potentiality as one that turns all the world into resource,
into fund. But the irreducibility of affect finally makes the
instrumental
reduction,
however well meaning as in the case of McDonough and Braungart,
always incomplete, always
in need of further alibi in order to circumvent the functional
excessiveness of expressivity. [xxiii]
Anthony Vidler characterizes contemporary space in the terms
of a post-existentialist estrangement, an inability to ever be
at
home.
The dweller, now a dark
cyborg, cycles from one uncanny displacement to another. In Vidlers view not one
but many derangements of body and space characterize the modern and post-modern
conditions. It is an open question as to whether the recombinant hyperintegrations
of body-as-structure into structure-as-body signal, a delicate new intradependence
between building and inhabitant, will bring therapeutic transformative reintegrations
of self and space, or further anomie, or somehow both. [xxiv] We may find ourselves
in recombinant habitats simultaneously more similar and responsive to our sensate
bodies, more intimately incorporated with our biological presence, and also entirely
unrecognizable to us as architecture, let alone as homes. As programmatic criteria
are recalibrated according to their deep corporeal-genetic forms (kitchen as
interiorization zone, bathroom as exteriorization zone, etc.) structural disruptions
are inevitable. No more houses, no more offices, no more chairs, no more bathrooms.
Instead impossible space/form machines that distribute these uses across
manifold monstrous surfaces, orifices, membranes, circulation
and detoxification networks; some inside of us, some outside
of us, some we are born with,
some we fashion.
When architecture becomes genomic, the ecological circuit between
human immune system and a buildings immune system is raised to primary importance. The
notion of a sick building syndrome takes on unimagined ethical ramifications.
Whether or not we come to eat our architecture, we will internalize it on a micrological
level, as we would the viruses, bacteria, diseases of any complex organism with
which we share close quarters. When we get sick, the building gets sick. When
the building gets sick, do we get sick? Is this the hypermodern uncanny, in Vidlers
sense, or the precise opposite - a radical reconnection with
space on the most fundamental level? And if our architecture
is another sensate
body with
which
and in which we live, spend our most intimate moments, connect
with on
a most intimate way; what kinds of erotic desire for our habitats
are then
inevitable?
What kinds of desire will it have for us? Will we fuck our architecture,
and if not, what good is it? Will our architecture sexually reproduce,
with us
or on its own? [xxv] What selection variables might pressure
our architecture to
move toward parthenogenic strategies?
The integrations of recombinant, nanotechnological and pervasive
computational technologies into a indiscrete hybrid of digital,
mechanical, and biotechnologies
drive radical shifts in our perceptions of body, family, collective,
space, city, region and environment. As a momentum of desolidification,
this techno-genomic
modernity is of course about much more than architecture per
se. These integrations and disintegrations reopen Ocode to radical, even monstrous modes of experimentation
that leave us without adequate Oexpert systems to arbitrate
them, and without certain capacity to adjudicate in advance our
own inevitable
involvements.
A few months ago, when asked by a New York Times reporter about
the ethical difference between genomic design and eugenics, I
said that projects which singularize
our standards of beauty are probably bad, and projects which multiply our standards
of beauty are probably good. Bioartist Adam Zaretsky wants
blue-skinned children, and why, ultimately, is that worse than
wanting blue-eyed
children? [xxvi]
[Benjamin H. Bratton is a Principal of The Culture Industry.
He teaches at SCI_Arc (The Southern California Institute of Architecture)
and
at UCLA. His work traces
vectors between the production and reproduction of mediate
spaces, the political anthropology of software, and the fleshy
architectonics
of post-humanism.
He
can be contacted at bratton@cultureindustry.com]
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